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People Moves: Leo Burnett president joins ICA board

By Christopher Lombardo
May 23, 2024

Leo Burnett Canada president joins ICA

Ben Tarr, president of Leo Burnett Canada, has joined the Institute of Canadian Agencies (ICA) board of directors, effective immediately.

“[Tarr] has been engaged and supporting the ICA on key files for some time, so I’m thrilled to have him officially join the board to help us drive our new, ambitious agenda,” says Beverley Hammond, ICA Chair.

Prior to joining Leo Burnett in 2018, Tarr also worked as VP of client serivces for Huge, as managing director for Taxi, and as account director for FCB Inferno.

Juniper Park\TBWA promotes copywriter to ACD

Robert Cappuccitti has been promoted to associate creative director at Juniper Park\TBWA. He joined the shop in 2022 as a senior copywriter, occupying the same role previously at Publicis.

Cappuccitti was a two-year veteran of The Hive where he held a copywriter role.

Walmart promotes senior marketer

Alex Steriovski is being promoted to senior manager of local marketing and customer experience at Walmart Canada. He joined the retailer in 2022 as a marketing manager.

Steriovski is a five-year veteran of Longos, where he handled marketing manager duties, leading the brand planning, strategy and implementation for Longo’s experience magazines. At the Empire-owned grocery banner, he supervised a creative team that included art directors, photographers, designers, copywriters and proofreaders.

Fidelity adds marketer

Jenna Carey is starting a new position as content marketing program manager at Fidelity Canada.

Carey is formerly a marketing manager with BMO Private Wealth, providing marketing support to 300 professionals. Carey also developed segmented marketing strategies for women entrepreneurs, small business owners, medical professionals and agricultural sectors.

Staples adds marketer

Pratyush Edavana is starting a new position as marketing project manager at Staples Canada.

Edavana is a former marketing strategy associate with Ethnicity Matters as well as a former account executive with Wunderman Thompson working on brands such as FedEx and Indian Oil.