Articles Tagged ‘Leo Burnett Canada’

Corner Office, Boardroom, Drew Beamer, Unsplash

In Brief: Publicis’ CRM agency promotes three

Plus, Dentsu’s former Quebec president lands a new role and Leo Burnett picks up a trio of design clients.

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Leo Burnett Canada adds five senior staffers

The additions will report to the agency’s co-CCOs.

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Enbridge is crowing about its sustainability efforts

The Calgary-based utility company says it is embracing the future with an unlikely symbol: a rooster.

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ACTRA begins targeting agencies over labour dispute

The actor’s union staged protests outside of agency offices in a bid to have them be part of negotiations for a new agreement.

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Folgers tries to clean up its ‘bad reputation’

The Smucker brand is “bringing some swagger to mainstream coffee” in a refresh meant to reinvigorate stale perceptions.

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Consumers don’t think brands understand their problems

Leo Burnett’s first HumanKind report finds ways brands can help with Canadians’ anxieties, from finances and the environment to “wasting their life” at work.

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Campbell’s latest recipe: broth-based cocktails

Instead of pouring leftover broth down the drain, the brand has created recipes so consumers can pour them into a glass.

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Canadian Tire celebrates the compassion sports develop

A new “We All Play For Canada” campaign includes “Celebration Walls” to serve as rallying points to cheer on hometown heroes.

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Virgin Mobile gets a new identity to reflect wider offerings

Virgin Plus is emphasizing the extra benefits and savings that come with a subscription, backed by one of its biggest-ever campaigns.

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Strategy’s Most Read of 2019: Agencies

The hires, promotions and new business approaches that got the most attention from strategy readers this year.

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Leo Burnett adds innovation-focused CD

Manasvi Abrol, who previously led the Apollo 11 unit in Mumbai, brings a cross-disciplinary approach to the agency’s creative leadership.

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Leo Burnett Toronto added to Samsung’s agency roster

The agency will begin its assignment by working with fellow Publicis agencies to support the launch of the Galaxy Note 10.

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Cannes 2019: One Silver, four Bronze Lions for Canada in Outdoor and Design

Lg2 won Silver for “The You Inside Project,” with Rethink, Leo Burnett and Sid Lee each taking Bronze.

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Kellogg’s looks to be a Vector victor

The cereal brand aims to extend its reach beyond athletes to include more generally health conscious males.

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Judy John joins Edelman as its first global CCO

The agency’s CEO says the hire will help to further its creative ambitions.