Mint names SVP and business lead
Mint has appointed Brian Flaman as SVP and business lead.
The agency announced Wednesday that Flaman will spearhead client leadership, champion integrated business growth and work to strengthen Mint’s brand-building approach in the newly created role.
Flaman has accumulated more two decades of experience in traditional, experiential, shopper and martech marketing.
In January 2024, Vocabulary tapped Flaman to step into the shop’s VP, managing director role. Prior to joining Vocabulary, Flaman worked as the Canadian managing director at Motive and as an account director at Mosaic North America.
His past roles have shaped campaigns and large-scale activations for the likes of PepsiCo, Frito-Lay, Samsung and Lululemon.
“[Flaman] is a powerhouse talent who blends heart, hustle,and sharp strategy,” says Ashley White, EVP at Mint. “His passion for leading integrated teams and elevating brands with both vision and purpose makes him the ideal partner as Mint enters its next stage of impact.”
