Articles Tagged ‘Mint’

Vitamix

Vitamix is blending some vibrancy into its marketing

Colourful scenes and macro food photography are meant to give the brand a more fun place in the kitchen.

pexels-nappy-3360204

How agencies are keeping the line between work and home clear

Sudden change taught indies lessons about preserving work-life balance. Now they are thinking about how to make sure that isn’t lost when things shift back to the office.

KellyMint.Websize-2

Mint hires new strategy leader amid larger shift

Kelly Deuster joins one year into the Toronto indie’s pivot towards a more holistic creative offering.

pexels-photo-359989

Up to the Minute: Critical Mass names its next CEO

Plus, Zulu hires a new co-lead for its design practice and Mint wins Corby’s experiential work.

pexels-photo-359989-623x350

Up to the Minute: Stephen Thomas names director of digital strategy

Plus, U92 and Alice & Smith get a new GM and Mint announces several new clients.

OneConnection1

Bumble creates networking pop-up for women

The activation aimed to replicate the “safe space and empowering” nature of the dating app’s career development mode.

Hershey

Hershey introduces Gold bar through influencer approach

The candy company is targeting young millennials with a campaign that positions its latest new product in the fashion and lifestyle space.

Elspeth-main

Mint adds digital director and a dozen new clients

Elspeth Baird is leading a new digital team as the shop adds mandates with Hershey, Hennessy, Sidewalk Labs and Google.

nespresso

Mint picks up new AOR assignments

The agency will handle a range of work for Nespresso and Vitamix.