McDonald’s Canada has brought back some cowboys for a new campaign promoting the Mighty Angus burger.

First launched last August with a campaign showing the burger is good enough for Alberta cowboys to appreciate, the QSR is showing off how the mightiness of the meat fits with wild winter activity. Namely, skijoring, where a person is pulled on skis by a horse.

A 30-second TV spot and digital videos, created by Cossette, show some Albertans skijoring at up to 50 km per hour and being rewarded with a “certified mighty” burger.

[iframe_youtube video=”DHpqXvhv_Ik”]

The campaign includes two 15-second digital pre-roll videos, including one in 360-degree format (the first time McDonald’s Canada has used 360 video within a YouTube TrueView ad unit). In that video, viewers can choose which angle they want to view the cowboys’ skijoring from, on any device.

OMD handled the media buy for the campaign, which begins rolling out today.

[iframe_youtube video=”-UsKOJHNqc4″]