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CauseConnect: A place to give (and get) help

Strategy’s regularly updated directory aims to connect those looking to do good with orgs in need of support.

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HelpHub: A guide on how to deal

Strategy’s resource centre for career, financial and mental health support has been updated with interns looking for work and resources to build your brand post-COVID.

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What the future of shopper experiences will look like

How virtual events can help drive trial and why old school methods (including in-store displays) are more vital than ever.

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What are the new consumer segments?

Jackman Reinvents breaks down changing attitudes that are now driving consumers (and how to reach them).

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Beyond Meat gets ready for barbecue season

The leader in plant-based meat launches its first sausages by adding more focus on the versatility of its products.

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Making wine in a box premium

Stel + Mar is trying to shed the baggage of cans and Tetra Paks to reach millennials who want quality and convenience.

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Canadians are grappling with more mental health struggles

A survey by Delvinia and CAMH shows unemployment and isolation are having an impact during the pandemic.

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The Beer Store helps you pay back the people you owe a drink

The retailer prepares for summer by positioning its value proposition as a way to thank neighbours that helped us in recent months.

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Calling all agencies: AOY kicks off first entry phase

In light of the pandemic, strategy has made criteria changes to a couple categories.

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Hitting the restart button with advertising

John Bradley and Carrie Bradley explore how to win back marketing dollars once the crisis begins to abate.

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How internships and MBA programs have fared in an unstable job market

As recruitment goes virtual, brands like PepsiCo, P&G and Unilever are viewing interns and grads as vital to their talent strategies.

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Mondelez prepares for the next stage of the crisis

President Martin Parent explains how the CPG co is anticipating demand and stocking shelves as a new pandemic phase begins.

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Air Canada gets ready for takeoff

The airline “flies the flag” in a new spot, part of communications efforts focused on attracting customers wary of travel.

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Roots names new CEO

The retailer makes Meghan Roach’s leadership role permanent as it begins to grapple with the fallout of COVID-19.

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Molson Coors is making a ‘big bet’ on vodka soda

After delaying Aquarelle’s launch campaign, the brewer increases the investment behind the latest product in its “beyond beer” portfolio.

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Emerging stronger, more creative and scrappier

Zulu Alpha Kilo’s Zak Mroueh on what will help the industry pull through hurdles like layoffs and pay cuts: its people.