CauseConnect: A place to give (and get) help
Strategy’s regularly updated directory aims to connect those looking to do good with orgs in need of support.
HelpHub: A guide on how to deal
Strategy’s resource centre for career, financial and mental health support has been updated with interns looking for work and resources to build your brand post-COVID.
What the future of shopper experiences will look like
How virtual events can help drive trial and why old school methods (including in-store displays) are more vital than ever.
What are the new consumer segments?
Jackman Reinvents breaks down changing attitudes that are now driving consumers (and how to reach them).
Beyond Meat gets ready for barbecue season
The leader in plant-based meat launches its first sausages by adding more focus on the versatility of its products.
Making wine in a box premium
Stel + Mar is trying to shed the baggage of cans and Tetra Paks to reach millennials who want quality and convenience.
Canadians are grappling with more mental health struggles
A survey by Delvinia and CAMH shows unemployment and isolation are having an impact during the pandemic.
The Beer Store helps you pay back the people you owe a drink
The retailer prepares for summer by positioning its value proposition as a way to thank neighbours that helped us in recent months.
Calling all agencies: AOY kicks off first entry phase
In light of the pandemic, strategy has made criteria changes to a couple categories.
Hitting the restart button with advertising
John Bradley and Carrie Bradley explore how to win back marketing dollars once the crisis begins to abate.
How internships and MBA programs have fared in an unstable job market
As recruitment goes virtual, brands like PepsiCo, P&G and Unilever are viewing interns and grads as vital to their talent strategies.
Mondelez prepares for the next stage of the crisis
President Martin Parent explains how the CPG co is anticipating demand and stocking shelves as a new pandemic phase begins.
Air Canada gets ready for takeoff
The airline “flies the flag” in a new spot, part of communications efforts focused on attracting customers wary of travel.
Roots names new CEO
The retailer makes Meghan Roach’s leadership role permanent as it begins to grapple with the fallout of COVID-19.
Molson Coors is making a ‘big bet’ on vodka soda
After delaying Aquarelle’s launch campaign, the brewer increases the investment behind the latest product in its “beyond beer” portfolio.
Emerging stronger, more creative and scrappier
Zulu Alpha Kilo’s Zak Mroueh on what will help the industry pull through hurdles like layoffs and pay cuts: its people.
