Justin Crann

Contact Justin by sending an email to jcrann@brunico.com

Articles by Justin Crann
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Coors Light dreams up a new way to reach people at home

In lieu of a Super Bowl spot, Molson Coors has once again focused on interactivity to replace engagement on-premise and at events.

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Annie Murphy shows people can still connect over Nintendo

Being locked down doesn’t keep the Schitt’s Creek star from playing games with loved ones, a key message the video game co has been using to reach casual gamers.

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Loop launches in Canada

Kraft Heinz is among the CPGs testing what consumers want from the sustainable DTC platform, which is eyeing in-store deployments for its next phase.

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How Canada’s science centres are fighting COVID-19 misinformation

A coalition is trying to get factual information to go as viral as vaccine myths.

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Edelman adds senior talent for global creative hub

Global CCO Judy John explains why she looked to Canadian talent to build the latest piece of the agency’s global creative plan.

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Royal Ontario Museum picks BHLA as masterbrand AOR

In a one-year assignment, the agency has been tasked with promoting the museum as an international attraction.

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BMO creates 281 pieces of content to be relevant to millennials

The bank is trying to make rewards more clear for younger Canadians, which means zeroing in on their passion points.

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Why Ford relaunched its loyalty program

The automaker is less interested on data and more focused on incentivizing owners to stay in its ecosystem for their automotive needs.

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Golin commits to Toronto by promoting key leader

New managing director Lindsay Peterson has been tasked with building the profile of what used to be a “lowkey” office.

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Heinz turns consumer drawings into new bottle designs

A new campaign enforces the strength of the condiment brand by showing that when most people think of ketchup, they think of Heinz.

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Ogilvy Toronto looks to U.S. for new creative leader

Meg Farquhar joins from Leo Burnett Chicago, bringing global experience to an increasingly globally-minded creative team.

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Metro’s new health labels come with a dose of data

From Shopper Marketing Report: The grocer is deepening its insights by letting shoppers search products by 50 different attributes.

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ZGM acquires app developer Paper Leaf in digital push

The Alberta agency is looking to stay ahead of clients’ pivots by bringing in talent that has a different POV on digital work.

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Sephora plays the storyteller for Lunar New Year

The cosmetics retailer draws upon lessons from its Diwali campaign to bring a personal touch to its multicultural marketing.

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Juliet expands to L.A. to serve U.S. clients

The Toronto-based agency is looking to serve work from brands including Mailchimp, Jagermeister and Good Goods.