Staff
Tribute: How Bell just got better
The 140-year-old company has found longevity in a marketing vision that sees its multi-faceted brand as one.
Multicultural jury for 2020 Marketing Awards announced
Meet the panel of creatives and strategists scoring the best work targeting Canada’s diverse communities.
Jury announced for 2020 Marketing Awards
Meet the 13 creative leaders that will decide the winners at the 98th edition of the awards.
Ricola hacks Instagram posts to focus on efficacy
A disruptive creative approach aims to change perceptions about the brand only offering “mild” cough drops.
Vancouver Aquarium shows itself as a holiday destination
The aquarium takes a new approach to attracting families during what might otherwise be considered the off-season.
SAQ inspires shoppers to try something new this holiday
The crown corp pokes fun at why people buy certain wines to show how its loyalty program can guide them to better purchases.
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Public Mobile puts affection on display
The mobile carrier emphasizes the “affectionate” nature of its recent rebranding by amplifying what its customers care about.
Home Hardware tries to out-do Santa
The retailer positions itself as a holiday shopping destination for things other than tools.
IGA shares another food-centric holiday story
The Quebec grocery chain once again puts the focus on emotional connections and standing out during a hectic season.
Design co-chairs announced for 2020 Marketing Awards
Mikey Richardson and Jennifer Weaymouth will lead the jury of design experts awarding work in the category.
Meet the co-chairs of the 2020 Marketing Awards’ Multicultural jury
Ambereen Jahangir and Jensen Tsoi will lead the group scoring the category.
Co-chairs announced for 2020 Marketing Awards
Five new categories focused on health, pharma and out-of-home have also been added to next year’s show.
Co-chairs announced for 2020 SIA Awards
Unilever’s Gina Kiroff and Loblaw’s Cheryl Grishkewich will lead a jury awarding the best brand and shopper activations.
Entries open for Shopper Innovation + Activation Awards
The show for the best in shopper and experiential has also added a new category.
How CMOs are grappling with shifts in consumer behaviour
In part two of strategy’s MES roundtable, marketers discuss convenience, sustainability and other organizational challenges.
