Fashion & Clothing
What influences Canadian fashion shoppers?
A survey shows what factors impact the purchase journey, both in-store and online.
The North Face goes big to talk about functionality
One of the brand’s largest ever campaign investments uses extreme conditions to show what sets a new fabric apart.
Baffin slows down to stand out
The footwear brand’s recent acquisition by Canada Goose helps it put more muscle behind a poetry-centric campaign.
Rudsak picks new AOR
Boutique agency The Brand is Female, founded by Eva Hartling, will support the company’s strategic roadmap as it eyes international expansion.
Addition Elle puts the fashion industry on notice
The retailer questions why an industry that prides itself on bold ideas can’t come up with products that include plus-size women.
Adidas turns transit passes into scratch cards with AR
An execution inside Toronto streetcars gave any passenger with a phone the chance to win Ultra Boost sneakers.
The Next Big Thing in artificial intelligence
New ways brands are using AI to find efficiencies, launch products and get closer to customers.
North extends reach with virtual try-on tool
The smart glasses company is looking to provide remote fittings to expand the market for its Focals smart glasses.
How brands are participating in the climate strike
Unilever, Lush and Burton are among the companies that are closing stores and donating space to the cause.
Canada Goose celebrates global communities
A new docu-series features three heroes who are ‘breaking boundaries’ and connecting with the outdoors.
Frank and Oak launches collection made from recycled denim
The fashion brand’s latest environmental effort is front-and-centre of its newest campaign and flagship store.
Aldo begins eliminating single-use bags
The move aims to reduce both plastic and paper waste, eliminating roughly 10 million bags from circulation globally.
Tracing Lululemon’s (ambitious) next steps
What the unveiling of a new concept store in Chicago reveals about the apparel company’s strategy here at home.
View from the C-Suite: Cougar Shoes blends fashion and function
The footwear brand’s new VP marketing talks about growing awareness in a highly promotional retail environment.
McCann Canada gets U.S. assignment with Saxx
The agency will help the premium Canadian underwear brand build its awareness south of the border.
