Fashion+Clothing
Saxx comes out of left field
The brand’s “Ballpark” campaign utilizes reviews of what makes its underwear unique to stand out from the pack.
New Balance re-launches the 997 with help of Toronto artists
The footwear brand has enlisted creatives representing its target audience to promote a mass market version of the classic shoe.
Lux fashion shoppers also look at affordable brands
New data from SEMrush reveals those who shop at upscale brands are also visiting mass retailers online.
Joe Fresh taps into the joy of the outdoors
The Loblaw retail banner is launching its spring collection with a campaign focused on its customers’ diverse talents.
Warby Parker adds AR to its app
The new function gives customers the ability to try on frames from the online-first eyewear retailer.
Ardene appeals to Gen Z with a more inclusive message
The retailer’s new campaign includes a more diverse cast of women to match the sensibilities of its young customers.
Canada Goose aims to celebrate and support Inuit craftsmanship
A limited edition parka collection is part of a CSR effort to give back to a place at the core of the brand: Canada’s North.
Strategy’s most read of 2018: The Olympics
This year’s winter games drummed up a lot of interest in how brands were leveraging their sponsorship.
Canada Goose focuses on human bonds in first holiday campaign
The outerwear brand shows its adventurous ambassadors with the people whose connections helped them get where they are today.
Jean Machine to shut its doors
All 24 of the retailer’s remaining stores will be closed in early 2019.
L.L.Bean comes to Canada
The outdoor fashion brand is now selling its products in Canadian stores, with plans to launch its own retail space in 2019.
Enter the Parka Wars
Here’s how three Canadian companies are targeting tribes to build global brand cred.
Going hands-on with House of Vans
The skate and shoe brand will host performances, markets and clinics based around creativity and culture.
Lululemon strikes a party pose
The company celebrates 20 years by ‘evolving’ its shopping bags, launching a capsule collection and hosting birthday parties.
Mark’s shows its appreciation for down time
The retailer sticks close to its hard-working roots while promoting its selection of casual wear.
