Tech
Seniors are embracing tech and online shopping
A Mintel survey suggests ways brands should communicate with older Canadians as needs change due to social distancing.
Gamifying recycling
Brands across categories are looking to find ways to encourage Canadians to dispose of recyclable products properly.
Foodora demos delivery bots
From the Tech newsletter: The delivery service expects to have 50 deployed in Q2 to test the role of autonomous technology in its business.
Tech in Action: Dialogue makes a COVID-19 chatbot
The health tech company aims to fight misinformation, providing facts and tips based on a user’s location and risk factors.
Flipp hires Rick Neuman to lead its tech development
Coming from Walmart, the digital flyer and coupon company’s first CTO will help evolve its products for the future consumer.
Canada Life makes virtual health a standard benefit
Partnering with Dialogue helps the insurance company serve a growing demand for healthtech for one million customers.
Why creativity can close the gender gap in tech
Microsoft’s Lisa Gibson on why arts skills are vital to success at companies undertaking digital transformations.
Preparing for forever beta
From the Tech newsletter: Constantly updated connected technology could result in new ownership models and consumer relationships with brands.
Tech in Action: YouTube puts people in solitary confinement
The company is using its VR tech to help a prison reform group amplify its cause.
Cortex acquired by Nventive
The innovation firms have combined to better reach their shared goals of leading transformation for clients and creating digital experiences with “market impact.”
Why Mastercard is using AR to explain cardholder benefits
From the Tech newsletter: The immersive play is meant to drive understanding and satisfaction among cardholders.
Clearly expands AR offering
The digital-first eyewear brand provides new options to help consumers overcome fears about buying online.
Empire brings talking labels to the pharmacy
Retailers like Sobeys and Safeway will use RFID to improve safety and independence for 1.5 million people living with sight loss.
Lift & Co. updates its cannabis data platform
From the Tech newsletter: Cohesion now allows marketers to build dashboards that get at harder-working consumer insights.
Tech in Action: Meet Travis Bott
Digital agency Space150 created a replica of an acclaimed hip hop artist to show the possibilities (and limitations) of AI.
