Tech
Tech in Action: JC Penney creates a virtual try-on ad for engagement rings
The U.S. retailer launched the AR ad ahead of the busiest time of the year for proposals.
WestJet expands its voice services
The airline is bringing its Juliet digital assistant to Google devices to help customers manage their travel journey.
Cadillac Fairview to develop retail solutions with Scale AI
From the Tech newsletter: The Ravel by CF innovation division is pursuing ways to offer more personalization within physical retail.
Clearly launches AR-powered Facebook ad
From the Tech newsletter: A new try-on tool is the latest way the brand is helping customers reluctant to buy eyewear online.
Two announcements marketers need to know from Dreamforce
Expansions of existing Salesforce platforms that focus on CRM and voice stand to have the biggest impact.
View from the C-Suite: Dell aims for the moon on CSR
Dell’s chief responsibility officer unpacks what’s behind the tech company’s ‘moonshot’ social impact goals for 2030.
Tech in Action: Alice & Smith hands the ARG keys to AI
Google AI mastered hundreds of human phobias, then took over the gameplay.
Cadillac Fairview’s new app makes the mall ‘searchable’
From the Tech newsletter: CF Browse gives retailers more data on how customers behave at the mall.
Stradigi AI to evolve platform with new funding
The company has secured $53 million in Series A funding, with a goal to be one of the top-three AI platforms in North America.
Toys “R” Us Canada gamifies Geoffrey the Giraffe
From Shopper Marketing Report: The retailer touts top toys by taking an augmented reality approach to make toy stores “magical again.”
The opportunities Myant is exploring in textile tech
From the Tech newsletter: With new AOR The Turn Lab, the company is preparing to show the impact it can have on different sectors and consumers.
National Bank, Desjardins invest into Mylo
The fintech app will develop new products with support from the banks, aligning with their own digital goals.
Tech in Action: Bumble stops unsolicited lewd photos with image recognition
The dating app launches another tool to create a safer online dating experience.
TD to add more AI capabilities to its app
The bank is testing new personalized, predictive tools to help clients be more confident in their financial decisions.
United Way uses AR to make poverty ‘unignorable’
From the Tech newsletter: A virtual building dwarfs the CN Tower to show the scale of homelessness in Toronto.
