Tech
Tribeca Film Fest lets fans make their own AR movies
The festival taps Jam3 to keep audiences engaged without in-person screenings and help virtual programming stand out.
CPG search tool SmartLabel expands into Canada
Label Insight’s technology looks to make it easier for brands and grocers to connect shoppers with increasingly specific needs.
View from the C-Suite: Ecobee moves beyond buzz
CMO and CRO Kevin Banderk explains why it still made sense to move ahead with a brand launch planned before the outbreak.
Shelfgram facilitates in-store visits from home
The retail photo platform aims to help marketers ensure retail experiences, displays and stock levels are consistent across markets.
Seniors are embracing tech and online shopping
A Mintel survey suggests ways brands should communicate with older Canadians as needs change due to social distancing.
Gamifying recycling
Brands across categories are looking to find ways to encourage Canadians to dispose of recyclable products properly.
Foodora demos delivery bots
From the Tech newsletter: The delivery service expects to have 50 deployed in Q2 to test the role of autonomous technology in its business.
Tech in Action: Dialogue makes a COVID-19 chatbot
The health tech company aims to fight misinformation, providing facts and tips based on a user’s location and risk factors.
Flipp hires Rick Neuman to lead its tech development
Coming from Walmart, the digital flyer and coupon company’s first CTO will help evolve its products for the future consumer.
Canada Life makes virtual health a standard benefit
Partnering with Dialogue helps the insurance company serve a growing demand for healthtech for one million customers.
Why creativity can close the gender gap in tech
Microsoft’s Lisa Gibson on why arts skills are vital to success at companies undertaking digital transformations.
Preparing for forever beta
From the Tech newsletter: Constantly updated connected technology could result in new ownership models and consumer relationships with brands.
Tech in Action: YouTube puts people in solitary confinement
The company is using its VR tech to help a prison reform group amplify its cause.
Cortex acquired by Nventive
The innovation firms have combined to better reach their shared goals of leading transformation for clients and creating digital experiences with “market impact.”
Why Mastercard is using AR to explain cardholder benefits
From the Tech newsletter: The immersive play is meant to drive understanding and satisfaction among cardholders.
