Tech
Preparing for forever beta
From the Tech newsletter: Constantly updated connected technology could result in new ownership models and consumer relationships with brands.
Tech in Action: YouTube puts people in solitary confinement
The company is using its VR tech to help a prison reform group amplify its cause.
Cortex acquired by Nventive
The innovation firms have combined to better reach their shared goals of leading transformation for clients and creating digital experiences with “market impact.”
Why Mastercard is using AR to explain cardholder benefits
From the Tech newsletter: The immersive play is meant to drive understanding and satisfaction among cardholders.
Clearly expands AR offering
The digital-first eyewear brand provides new options to help consumers overcome fears about buying online.
Empire brings talking labels to the pharmacy
Retailers like Sobeys and Safeway will use RFID to improve safety and independence for 1.5 million people living with sight loss.
Lift & Co. updates its cannabis data platform
From the Tech newsletter: Cohesion now allows marketers to build dashboards that get at harder-working consumer insights.
Tech in Action: Meet Travis Bott
Digital agency Space150 created a replica of an acclaimed hip hop artist to show the possibilities (and limitations) of AI.
Three reasons tech needs a human-centric approach
From the Tech newsletter: A report shows more collaborative models better align with the needs of consumers.
NexTech goes live with 3D/AR ad network
The platform provides end-to-end solutions for agencies and brands looking to use the tech to increase interactions with online ads.
EY teams up with two other firms on cybersecurity
A new collaboration uniting cybersecurity, law and reputation management is a first for Canada and possibly the world.
KFC uses AI to recreate the voice of Colonel Sanders
From the Tech newsletter: The QSR added an Alexa update that allows customers to order their favourite meal.
Tech in Action: Procure sits down in the fight against prostate cancer
An NFC-enabled chair helped drive micro-transactions for the charity.
ATB is exploring the possibilities of open banking
A hackathon looks to find new ways to solve the bank’s business challenges through access to data.
Tech in Action: Bell flies the fastest hunk of junk around
The telco extended its Star Wars campaign to Snapchat, putting fans in the midst of a battle with the Millennium Falcon.
