Tech
Sobeys puts eggs in Smart Cart basket
The grocer gives the skinny on how it will pilot the first-ever intelligent shopping cart in Canada.
Lyft wants its ‘share’ of Vancouver market
The ride-hailing app leans into local references to build awareness and get a leg up on the competition ahead of its launch.
How do consumers expect to interact with brands in 2030?
A survey shows consumers are ready to embrace more tech if brands balance using data well with using it responsibly.
The Bio Agency taps Toronto for expansion
The London digital transformation shop aims to develop solutions through a process built on speed and hard business metrics.
Shoppers Drug Mart and L’Oreal launch virtual try-on
From the Tech newsletter: Customers can use AR and AI for a greater degree of trust in online makeup purchases.
KPMG enlists Stradigi AI on strategic partnership
From the Tech newsletter: The companies will use each others’ strengths to identify how to integrate AI into clients’ business.
Dentsu Aegis introduces advertising to tech-inclined students
The CODE is a program aiming to not just train young people for the digital economy, but present the industry as a career option.
The Next Big Thing in measurement
How legacy research companies are sparking a rebirth of audience measurement.
BMO invests in arts-focused AI lab at University of Toronto
From the Tech newsletter: The bank aims to educate employees and understand the human impact of technology.
Capital One funds accelerator tackling financial stability
Innovative Financial Health will use the support to help startups develop solutions that address a growing issue.
The Next Big Thing in research
As the field begins to see more traction, players in neuromarketing look to automate their tech.
How creative leaders are adapting to new tech
A poll of advertising and marketing managers reveals the barriers to integrating things like AI into their teams.
Adidas turns transit passes into scratch cards with AR
An execution inside Toronto streetcars gave any passenger with a phone the chance to win Ultra Boost sneakers.
The Next Big Thing in artificial intelligence
From the Strategy Tech newsletter: New ways brands are using AI to find efficiencies, launch products and get closer to customers.
Best Buy’s staff take their work home with them
The retailer emphasizes the knowledge of its Blue Shirt advisors in a new campaign to help guide customers through complicated choices.
