Tech

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Sobeys puts eggs in Smart Cart basket

The grocer gives the skinny on how it will pilot the first-ever intelligent shopping cart in Canada.

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Lyft wants its ‘share’ of Vancouver market

The ride-hailing app leans into local references to build awareness and get a leg up on the competition ahead of its launch.

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How do consumers expect to interact with brands in 2030?

A survey shows consumers are ready to embrace more tech if brands balance using data well with using it responsibly.

The BIO Agency-Award-Winning UK-Based Digital Transformation Age

The Bio Agency taps Toronto for expansion

The London digital transformation shop aims to develop solutions through a process built on speed and hard business metrics.

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Shoppers Drug Mart and L’Oreal launch virtual try-on

From the Tech newsletter: Customers can use AR and AI for a greater degree of trust in online makeup purchases.

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KPMG enlists Stradigi AI on strategic partnership

From the Tech newsletter: The companies will use each others’ strengths to identify how to integrate AI into clients’ business.

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Dentsu Aegis introduces advertising to tech-inclined students

The CODE is a program aiming to not just train young people for the digital economy, but present the industry as a career option.

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The Next Big Thing in measurement

How legacy research companies are sparking a rebirth of audience measurement.

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BMO invests in arts-focused AI lab at University of Toronto

From the Tech newsletter: The bank aims to educate employees and understand the human impact of technology.

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Capital One funds accelerator tackling financial stability

Innovative Financial Health will use the support to help startups develop solutions that address a growing issue.

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The Next Big Thing in research

As the field begins to see more traction, players in neuromarketing look to automate their tech.

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How creative leaders are adapting to new tech

A poll of advertising and marketing managers reveals the barriers to integrating things like AI into their teams.

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Adidas turns transit passes into scratch cards with AR

An execution inside Toronto streetcars gave any passenger with a phone the chance to win Ultra Boost sneakers.

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The Next Big Thing in artificial intelligence

From the Strategy Tech newsletter: New ways brands are using AI to find efficiencies, launch products and get closer to customers.

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Best Buy’s staff take their work home with them

The retailer emphasizes the knowledge of its Blue Shirt advisors in a new campaign to help guide customers through complicated choices.