Tech
Vessi tries on a new approach with AR
The DTC shoe brand, best known for its functional benefits, aims to help customers visualize wearing its first casual sneaker.
Kimberly-Clark, Jagermeister explore mobile surveys
The Mobile Community enables brands to have conversations with shoppers through messaging app features (including video).
Livescale looks to scale up shoppable livestreams
A partnership with Shopify brings a digital version of live shopping to more digital savvy businesses.
Cadillac Fairview unveils new national shopping app
Live by CF will help consumers navigate pre- and post-pandemic concerns, while giving retailers insight into their shopping habits.
L’Oreal bring AR virtual trials to Amazon
The beauty giant launches the tech on the ecommerce site amid a shift to digital that has been accelerated during the pandemic.
IBM ends facial recognition work over bias concerns
The company’s actions on racial equity include condemning tech that violates human rights or could be misused by police.
New app predicts COVID-19 product shortages
Simporter’s Epidemic Demand Surge Protector is based on sentiment, demand and community transmission data.
Tribeca Film Fest lets fans make their own AR movies
The festival taps Jam3 to keep audiences engaged without in-person screenings and help virtual programming stand out.
CPG search tool SmartLabel expands into Canada
Label Insight’s technology looks to make it easier for brands and grocers to connect shoppers with increasingly specific needs.
View from the C-Suite: Ecobee moves beyond buzz
CMO and CRO Kevin Banderk explains why it still made sense to move ahead with a brand launch planned before the outbreak.
Shelfgram facilitates in-store visits from home
The retail photo platform aims to help marketers ensure retail experiences, displays and stock levels are consistent across markets.
Seniors are embracing tech and online shopping
A Mintel survey suggests ways brands should communicate with older Canadians as needs change due to social distancing.
Gamifying recycling
Brands across categories are looking to find ways to encourage Canadians to dispose of recyclable products properly.
Foodora demos delivery bots
From the Tech newsletter: The delivery service expects to have 50 deployed in Q2 to test the role of autonomous technology in its business.
Tech in Action: Dialogue makes a COVID-19 chatbot
The health tech company aims to fight misinformation, providing facts and tips based on a user’s location and risk factors.
