Tech
Tech in Action: Starbucks uses AR to extend its holiday reach
A Snapchat execution adds the brand’s holiday message to the tree in Toronto’s Eaton Centre.
Digital payments explode as cash volumes implode
A Payments Canada report also finds security concerns still hold back the uptake of payments with mobile devices.
How to take control of your own digital upskilling
From the Tech newsletter: Microsoft’s Lisa Gibson explains why non-IT staff need to improve their digital know-how.
Three ways 5G will alter the marketing landscape
The wireless tech is primed to create opps in market research, qualitative data and VR, writes Delvinia’s Steve Mast.
Google uses its tech to help Ronald McDonald House
Raptors player Pascal Siakam helps the tech company take its positioning into a more charitable direction.
Tech in Action: JC Penney creates a virtual try-on ad for engagement rings
The U.S. retailer launched the AR ad ahead of the busiest time of the year for proposals.
WestJet expands its voice services
The airline is bringing its Juliet digital assistant to Google devices to help customers manage their travel journey.
Cadillac Fairview to develop retail solutions with Scale AI
From the Tech newsletter: The Ravel by CF innovation division is pursuing ways to offer more personalization within physical retail.
Clearly launches AR-powered Facebook ad
From the Tech newsletter: A new try-on tool is the latest way the brand is helping customers reluctant to buy eyewear online.
Two announcements marketers need to know from Dreamforce
Expansions of existing Salesforce platforms that focus on CRM and voice stand to have the biggest impact.
View from the C-Suite: Dell aims for the moon on CSR
Dell’s chief responsibility officer unpacks what’s behind the tech company’s ‘moonshot’ social impact goals for 2030.
Tech in Action: Alice & Smith hands the ARG keys to AI
Google AI mastered hundreds of human phobias, then took over the gameplay.
Cadillac Fairview’s new app makes the mall ‘searchable’
From the Tech newsletter: CF Browse gives retailers more data on how customers behave at the mall.
Stradigi AI to evolve platform with new funding
The company has secured $53 million in Series A funding, with a goal to be one of the top-three AI platforms in North America.
Toys “R” Us Canada gamifies Geoffrey the Giraffe
From Shopper Marketing Report: The retailer touts top toys by taking an augmented reality approach to make toy stores “magical again.”
