Campbell’s
Company Info
Brands
Ranking 2024
2023 Rank
--Agency Partners 2024
The Work
Goldfish Crackers targets Gen Z with Pinterest Collages
Goldfish wants a lift from a light product innovation
Campbell’s uses AI to update an old classic
Campbell’s latest recipe: broth-based cocktails
In the News
-
Campbell’s boosts marketing and selling spend by 10%
The company had big strength in soups and snacks in Q2, particularly its "star" Goldfish brand.
-
Collabs and creative pairings open up new doors
Retail experts weigh in on how CPG brands are expanding consumption horizons by showing off the versatility of their products.
-
Experience-based retail
Here are three clever executions from the physical world to keep shoppers coming to stores.
-
Marketers of the Year: Bringing soup strategy to a boil
Moya Brown is helping Campbell's fight for share by unifying the company's departments and brands.
-
Campbell’s takes gourmet on tour
A travelling soup bar looks to drive trial for the brand's more adventurous Everyday Gourmet line.
-
Campbell takes soup into the new age
In its 85th year, the CPG co is rolling out new products and targeting a younger crowd, but will millennials warm to it?
-
Taxi 2 adds six
The agency beefs up its creative and account services teams in response to expanding business and a new client.
-
Adrian Capobianco named Proximity president
Picking up the digital veteran is in line with the agency's data-first approach.
-
Throwback Thursday: strategy in 2012
Which QSR giant launched a transparency push that has since won it some serious hardware?
-
DAOY Bronze: Proximity goes big on data
How the agency is structuring itself to deal with a numbers-heavy future.
-
Campbell Canada names new VP marketing
Moya Brown assumes the role, leading the company's marketing operation across all brands.
-
Throwback Thursday: strategy in 2006
For our 25th anniversary, we're travelling through time. In '06, Kraft got a new groove and marketers battled their own orgs.
-
Brains Don’t Lie
Neuromarketing is getting serious, with four new Canadian entrants to the market in the past six months alone. These companies say they can tell what consumers really like – even when participants don’t know themselves.
-
Global Tour: Influencing action through experience
Infield Marketing's Martin Rydlo and Derek Joynt round up some cool global shopper marketing executions.
-
Roundtable: The Shopper Marketing Revolution
Our experts weigh in on industry changes, and how retailers and manufacturers must adapt to keep up.
-
Trendspot: Food banks make for good shopper marketing business practices
Lay's and Campbell Canada have successfully leveraged food banks to tie emotion to customers' purchase decisions and strengthen relationships with retail partners.
