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How the economic reset will bring a return to humanity

Tony Chapman explores what reinvention could look like for businesses, governments and people when all of this is over.

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Hitting the restart button with advertising

John Bradley and Carrie Bradley explore how to win back marketing dollars once the crisis begins to abate.

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Emerging stronger, more creative and scrappier

Zulu Alpha Kilo’s Zak Mroueh on what will help the industry pull through hurdles like layoffs and pay cuts: its people.

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Build a trust strategy

TracyLocke’s Jason Dubroy on why marketers should re-evaluate how data is being gathered and used.

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Six tips on how to be a semi-decent agency partner

Identifying a shared belief between a brand and its biggest believers is key, according to Rethink’s Aaron Starkman.

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Your audience is smarter than a goldfish: column

Juniper Park\TBWA’s Mark Tomblin takes on false claims about shrinking attention spans and the impact on creative.

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A cage match between art and science

DDB Canada COO Lance Saunders on how the old communications playbook based on reasoned messaging has changed.

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Small is the new big (and big is the new small)

TracyLocke’s Craig Jenkins on how niche is king, and how marketers can join the party.

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From Russia, with love

Ricardo Martin reflects on what he learned during three years at Unilever Canada from his new outpost.

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Why agencies compete on price

Former Cadbury marketer and current CASSIES editor John Bradley on how to solve the price war problem.

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1984, revisited

Ad guru Ian Mirlin offers lessons on how today’s agencies can learn from yesterday’s brands.

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The battle for cross-platform data

Addressability places the internet in conflict with all legacy media, and so far it’s winning.

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The bots cometh

Innocean’s Scott Suthren tells us how to get along in our bot-filled future.

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Lessons from a 1959 board game about Loblaws

It’s fun to reflect on the time the game was made, and how much (or, how little) the physical shopping experience has changed.

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How to win over your CEO (and CASSIES judges)

CASSIES judging coordinator John Bradley on how to prove your work is truly worthy.