Patrice Letendre Portrait 2020 IMG_0394 (002)

SAAQ’s Patrice Letendre goes for cutting edge creativity

Playing the long game, the Marketer of the Year uses shock and humour to make Quebec roads safer.

Sandra

Sandra Sanderson flips the script at Sobeys

How the Marketer of the Year led sweeping changes across grocery banners and marketing teams coast to coast.

Screen Shot 2022-02-02 at 9.23.17 AM

Andrea Hunt makes wine more approachable

How the Marketer of the Year is applying a consumer-centric lens to a category that has, for too long, been deemed intimidating.

Screen Shot 2022-02-01 at 9.42.13 AM

Eva Salem broadens Mark’s and Sport Chek’s horizons

The Marketer of the Year is taking lessons from Canadian Tire and opening more doors for its sister banners.

MajaNeable

Catherine Roche shows the good in BMO

The Marketer of the Year was one of the key architects behind a purpose platform that helped frame up everything the bank stands for.

2020 MOY Ted Lalka

2020 MOY: Ted Lalka sets the stage for Subaru

How the long-time marketer leaned on messages of safety and trust during a year of reckoning.

Todd Allen MOY 2020

2020 MOY: Todd Allen’s strategy holds up

Labatt grew share last year thanks to a system of approaches the marketer set up before the pandemic.

NinaPatel_HeadShot

2020 MOY: Behind Nina Patel’s creative marcom

How the Kraft Heinz marketer is steering the company’s portfolio of brands to grow in Canada.

2020 MOY Susan Irving

2020 MOY: No mess too big for Susan Irving

To survive the pandemic, Kruger’s CMO turned CPG tropes on their head.

Rob Daintree, Featured

2020 MOY: Rob Daintree stays the course

When WestJet went premium, it didn’t lose its personality. How the marketer is maintaining its approachable brand even amidst the crisis.

FountainTire

2019 MOY: Fountain Tire’s Denise Gohl-Eacrett tackles shopper angst

How the marketer is making lives (and tire purchases) more comfortable and convenient.

Matt 2

2019 MOY: Matt Kohler grows a greener Clorox

The CPG company is making strides in sustainability, thanks to the marketer’s work behind the scenes.

susanobrien

2019 MOY: Susan O’Brien streamlines Canadian Tire

The marketer shows how smart data strategies and a desire for consumer insights wins the race.

Clinton-Braganza-2019

2019 MOY: Clinton Braganza is Scotiabank’s miracle maker

This year’s top Marketer of the Year keeps things loose as the bank makes good on a massive sports investment.