Articles Tagged ‘Accenture’

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Preparing for forever beta

From the Tech newsletter: Constantly updated connected technology could result in new ownership models and consumer relationships with brands.

digitalads

Three reasons tech needs a human-centric approach

From the Tech newsletter: A report shows more collaborative models better align with the needs of consumers.

Accenture-Accenture Opens New Intelligent Operations Centre in C

Accenture launches sales and marketing hub in Niagara

The consultancy’s new “intelligent operations centre” is focused on helping clients de-silo customer-facing departments.

AI

‘Walking barcodes’ and near-invisible payments: the world in 2020

A Fjord trends report examines the forces shaping the first year of the decade.

Green holiday

One-third of holiday spending will go to green products

New research shows more consumers are seeking sustainable options, including moving away from quicker delivery.

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What influences Canadian fashion shoppers?

A survey shows what factors impact the purchase journey, both in-store and online.

Creative Data

A marketer’s balancing act: privacy vs. personalization

Why and how brands can create targeted experiences while maintaining ethics and consumer trust.

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How do travel preferences impact brand loyalty?

Rewards programs are less important than quality of accommodations and service, a Facebook survey finds.

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Bankers bullish on technology… for the most part

An Accenture report highlights opportunities new tech presents in connecting with clients, but trust issues persist.

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Clients are wary of open banking: survey

Sharing data with third parties might be vital to creating personalized experience, but Canadians might not be ready.

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Are you ready for the future of innovation?

An Accenture report points to which technologies will be most vital to a company’s success and how it reaches consumers.

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What makes a ‘pioneering CMO’?

New research by Accenture identifies the CMO traits that drive 11% higher shareholder returns.

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Consumers want value from banks in exchange for data

An Accenture report outlines four personas and how willing they are to give up their data.

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Accenture names new managing director

Piyush Bhatnagar will lead the consultancy’s operations in Toronto, including its widening service offering for marketing clients.

Retail

‘Purpose’ crucial to how consumers view companies

A majority of Canadians support firms that share their values, but are behind the global average, an Accenture study finds.