Articles Tagged ‘Ad Week’
Where agencies are falling short: study
“Knowledge of your business” is the top gap between what brands expect of agencies and what shops actually deliver, according to a new marketer survey.
Why failure is good
Strategy publisher Mary Maddever on advice from Kevin Spacey and Agency of the Year winners.
Ad Week: Making the case for a new model of planning
Mark Tomblin, CSO of Taxi, on why agencies need to update a model that hasn’t changed in 50 years to keep up with consumers.
Ad Week: Why failure is necessary – and good
Storytelling lessons from Kevin Spacey, the new internet-giant era for agencies and the need for bravery all around.
FFWD: The future of media consumption
At the ICA’s FFWD Ad Week, Wired founding executive editor Kevin Kelly looks at how to compete for attention in a hyper-screened world.
Ad Week Blog: Then, now and an exponentially different tomorrow
Tech expert Shelly Palmer tells the industry crowd we are only at the “baby beginnings” of the tech changes to come.
Marketing’s mobile-first future
Media buyers react to signs mobile is ready to realize its potential as an ad channel.
New York Ad Week: The new agency model is a very old one
Cultural anthropologist Grant McCracken on why the agency’s best value proposition is the commercial.
New York Ad Week: Goin’ Mobile
MEC execs talk about the major impact of mobile, and tell advertisers to think of the platform as their first screen at the IAB Mixx conference.
New York Ad Week: The big bang of tech and creativity is here
Exec editor Mary Maddever takes in day one of presentations, from Microsoft Advertising to L’Oreal and Foursquare, and reports that the buzz is all about apps and targeted engagement.
Ad Week Blog: Montreal in New York, wrap-up
Guest blogger Aleks Wnuk reveals some big international client wins for Quebec agencies, and learns how to fuel a creative brain.
Ad Week Blog: Montreal in New York, Day 2
Guest blogger Aleks Wnuk learns how unlikely collaborations breed innovation, and the worst way to get the attention of search consultants.
Ad Week Blog: Montreal in New York, Day 1
Paul Lavoie of Taxi, François de Gaspé Beaubien of Zoom Media and Joe Casale of Casale Media talk international expansion.
Ad Week Blog: Montreal invades New York
Guest blogger Aleksandra Wnuk reports from the front lines as the AAPQ gets ready for a strong presence in the big apple.
