Articles Tagged ‘Alison Lawler-Dean’

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Indigo turns the page on back-to-school

The retailer’s latest effort seeks to empower consumers through a “bolder” and more fun approach that fits within its intentional living platform.

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The rise of ‘calmtainment’

As the pandemic boosts interest in wellness apps and platforms, brands are layering health-focused messaging into their content plays.

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Indigo wants to help Canadians feel good, even with its ads

The retailer is taking a low-pressure approach to weaving its growing wellness assortment into customers’ everyday efforts at betterment.

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Indigo aims for an easier, more premium holiday

The retailer is reflecting how people want to shop in a pandemic: stress-free, online and with an eye towards products that make their lives better.

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View from the C-suite: What impact has the pandemic had on Indigo?

VP of marketing Alison Lawler-Dean explains how the retailer has accelerated its omnichannel efforts and holiday marketing plans.

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Flow Water gets its first VP of marketing

Rethink Breast Cancer’s Alison Lawler-Dean joins the growing brand.

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2017 Brands of the Year: Rethink rejigs the non-profit model

Up next: continental expansion and tween outreach.

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Rethink Breast Cancer reinvents the hotline

The organization’s retro-inspired creative is all about modern education.

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Rethinking tea and sympathy

Why Rethink Breast Cancer has turned to a new product line to educate Canadians and help provide more useful gifts.

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Rethink Breast Cancer goes kid-friendly

An animated series, which uses the voices of children, tackles challenging conversations around cancer.

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Rethink Breast Cancer modernizes its message

The non-profit uses its penchant for hunks and babes to reflect the complexities of breast health.

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Swiping right for breast cancer awareness

Rethink Breast Cancer takes its hunks to Tinder as part of its continuing digital play.

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Rethinking risk

Rethink Breast Cancer’s new documentary reveals what it means to be high risk for the disease.

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Rethinking outreach

Rethink Breast Cancer takes inspiration from Vogue for its latest branded content push.