It’s a brave new digital world for brands, and they are increasingly looking to new partners for ideas and creative executions to navigate this new frontier.
New video-sharing mobile apps are gaining ground, but are they going to usurp YouTube’s shining star in the video space? We asked a few industry pundits to weigh in.
The electronics giant may be in two-thirds of Canadian households, but it’s not top of mind for consumers. Now it has a plan to go from a brand we simply buy to a brand we must have.