Articles Tagged ‘Campari’

Melanie Batchelor, Campari

View from the C-Suite: Campari moves ahead with refreshing priority brands

With only three months as Canadian president, Melanie Batchelor helped pivot major investments in Appleton Estate and Forty Creek.

GrandMarnier1

Grand Marnier reintroduces itself to Canadians

Following a long marketing hiatus, the premier spirit launches a new campaign focusing on its two main ingredients.

Campari2

The final piece of Campari’s route-to-market strategy

By opening an office in Montreal, the spirits company is taking greater control of its marketing and distribution in Canada.

Chatime_drinks

Elemental slurps up Chatime account

The expanding bubble tea franchisor goes looking for moments to win away from big-name coffee players.

Skyy

Skyy Vodka stakes a claim

The brand is aiming to boost awareness and connect millennials to its Californian roots by giving Canadians a square foot of land.

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Aperol revs up the whimsy

What do a Vespa, a grandfather clock and an orange fedora have in common? We’re not entirely sure either, but they’re all supporting pieces in the brand’s latest program.