Articles Tagged ‘Christine Jakovcic’

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Kellogg’s is on a mission to grow the entire breakfast category

A new masterbrand platform aims to ensure pandemic interest in cereal sticks around as people return to their morning routines.

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Pringles wants to score with Canadian soccer fans

The Kellogg brand is bringing the fun of its global platform to a local campaign that aims to reach fans where they are.

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Why Pringles put a burger in a can

Kellogg brings a Wendy’s Baconator mashup to Canada as it innovates against increased pandemic demand for salty snacks.

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Frosted Flakes celebrates its sports legacy

The cereal brand is reconnecting with young men watching hockey at home through nostalgia for Tony the Tiger.

Kellogg brings Cheez-It crackers to Canada

Backed by a large-scale launch campaign, the CPG company expands its cracker portfolio to capture more snacking occasions.

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Kellogg’s looks to be a Vector victor

The cereal brand aims to extend its reach beyond athletes to include more generally health conscious males.

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MorningStar Farms ready to veg out

Popular veggie burger maker brings U.S. offerings to Canada.

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View from the C-Suite: Kellogg joins the plant-based race

VP marketing Christine Jakovcic explains the strategy behind the Canadian roll-out of MorningStar Farms veggie burgers.

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Special K runs escape room-inspired pop-up

The Kellogg brand’s recent activation challenged visitors to navigate through confusing fitness fads and diets.

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Molson Coors names new CMO

Martin Coyle joins from the company’s U.K. and Ireland division to take over marketing for Canada.

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Lessons from abroad: The holistic thinker

How a stint in Switzerland helped inform Christine Jakovcic’s approach to collaboration.

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What consumer excellence means at Molson Coors

The company seeks purpose for 50 individual beer brands under a global mandate for integration.

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Start! Stop! Change!

We gathered five Canadian marketers to talk about what the industry needs to start doing, stop doing, or change, from the way they innovate to data collection.

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AToMiC Awards 2017 jury revealed

Check out the industry folks who will determine the best work in advertising, media and tech.

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Meet the new brewmaster

Christine Jakovcic is leading a reinvestment in Molson Coors’ brands, launching new products and taking on the craft beer crowd.