Articles Tagged ‘Circle K’

BioSteel looks to ball with Circle K
The official sports drink of the Raptors is tapping a popular convenience chain with its new shopper program.

Circle K wants you to be lucky this holiday
The convenience chain taps into a near-universal insight to keep people engaged with a brand that is still young.

Oh Henry levels up its shopper game with Circle K
A campaign for a new permanent SKU uses store takeovers and high-impact displays to grab the attention of gamers.

Circle K puts a positive spin on being naughty
The convenience store chain’s holiday giveaway was born out of increased customer segmentation work.

Circle K aims to connect beyond convenience
The retail chain is trying to drive awareness for its young brand by emphasizing how its selection can help during key moments.

Low-cost retailers see brand boost in weak economy
RBC topped Brand Finance’s list, with five banks in the top 10.

Couche-Tard to phase out Mac’s name
All of the company’s convenience store chains will be rebranded as Circle K to give it a unified global brand.

Couche-Tard chooses Palm + Havas as AOR
How a “refreshing” focus on metrics and KPIs convinced the gas and convenience retailer to take a chance on a new agency after 18 years.

Stops, starts and changes; Couche-Tard expands into Europe
Canadian grocers may soon see an online deal aggregator; Target and Microsoft announce new retail locations; and Best Buy Canada unveils a plan to compete with Amazon.