Articles Tagged ‘Circle K’

Oh-Henry-shopper

Oh Henry levels up its shopper game with Circle K

A campaign for a new permanent SKU uses store takeovers and high-impact displays to grab the attention of gamers.

Circle K

Circle K puts a positive spin on being naughty

The convenience store chain’s holiday giveaway was born out of increased customer segmentation work.

CandyCravingWoman_CIRCLE_K

Circle K aims to connect beyond convenience

The retail chain is trying to drive awareness for its young brand by emphasizing how its selection can help during key moments.

Duke's copy

Conagra Canada promotes protein-based snacks

How the company entered gas and convenience for the first time to sell Slim Jim, Duke’s and Bigs.

shutterstock_281263979

Low-cost retailers see brand boost in weak economy

RBC topped Brand Finance’s list, with five banks in the top 10.

circleK

Couche-Tard to phase out Mac’s name

All of the company’s convenience store chains will be rebranded as Circle K to give it a unified global brand.

4418082625_e2a171b075_o

Couche-Tard chooses Palm + Havas as AOR

How a “refreshing” focus on metrics and KPIs convinced the gas and convenience retailer to take a chance on a new agency after 18 years.

Maximum Stretch

Stops, starts and changes; Couche-Tard expands into Europe

Canadian grocers may soon see an online deal aggregator; Target and Microsoft announce new retail locations; and Best Buy Canada unveils a plan to compete with Amazon.