Articles Tagged ‘clorox’

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Most-read of 2021: Shopper Marketing Report

From new products to new ways to use promo spend, the stories SMR readers were most interested in this year.

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Clorox helps the on-the-go consumer clean up

From Shopper Marketing Report: The brand tries to extend its trust outside the home with its biggest launch in recent history.

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McCain hires new head of marketing amid leadership shuffle

Former Clorox marketer Matt Kohler takes on a newly combined marketing and sales role.

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CPG marketing puts the focus on supply reassurance

What consumers want to hear from companies like Kruger and Clorox when their products are already flying off store shelves.

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Glad turns garbage day into a workout

The latest in a series supporting the brand’s strength positioning includes a trash-inspired workout routine.

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Glad ties itself to strength

The Clorox brand goes for a more emotional approach to boost in-store consideration.

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Burt’s Bees gets a flair for the artistic

An exhibit showing art created using lipsticks is promoting the brand’s newest product line.

Walmart campaign highlights big brands

The retail giant aims to raise awareness around its offerings from Apple, Samsung and L’Oreal, among others.

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Lessons from Knight Rider

John St.’s Chris Hirsch and Nellie Kim on how to maintain a human voice in a digital world.

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Brita’s first ethnic program turned red into green

The Clorox brand leveraged Chinese New Year with a Year of the Dragon pitcher program.