Articles Tagged ‘clorox’

Matt 2

McCain hires new head of marketing amid leadership shuffle

Former Clorox marketer Matt Kohler takes on a newly combined marketing and sales role.

toiletpaper

CPG marketing puts the focus on supply reassurance

What consumers want to hear from companies like Kruger and Clorox when their products are already flying off store shelves.

GLAD_StrengthTrainingProgram_2[1]

Glad turns garbage day into a workout

The latest in a series supporting the brand’s strength positioning includes a trash-inspired workout routine.

Glad

Glad ties itself to strength

The Clorox brand goes for a more emotional approach to boost in-store consideration.

Jessica 5

Burt’s Bees gets a flair for the artistic

An exhibit showing art created using lipsticks is promoting the brand’s newest product line.

Walmart campaign highlights big brands

The retail giant aims to raise awareness around its offerings from Apple, Samsung and L’Oreal, among others.

Knight Rider

Lessons from Knight Rider

John St.’s Chris Hirsch and Nellie Kim on how to maintain a human voice in a digital world.

BritaRedGrandPallet

Brita’s first ethnic program turned red into green

The Clorox brand leveraged Chinese New Year with a Year of the Dragon pitcher program.