Articles Tagged ‘Craft PR’

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Moosehead has a beer with your name on it

The brewer leans into its working class roots by giving people a customized can for accomplishments they are proud of.

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Dr Pepper gets ‘ridonculous’ with cream soda LTO

The beverage brand is calling out its blend of 24 flavours and FOMO appeal.

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Will Dr Pepper’s new ‘outlandish’ platform resurrect the brand?

With giant wrestlers and metal guitarists, the beverage brand is spending big to reach beyond its core group of devotees.

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GE Appliances is kicking its soccer positioning up a notch

Beyond capturing World Cup hype in Canada, the brand is also looking to better connect with younger, more diverse audiences.

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Post re-introduces Pebbles to Canada’s ‘idea machines’

The top kids cereal in the U.S. comes to Canada with a creativity-focused campaign that’s aimed towards nostalgic parents as much as it is their kids.

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Tim Hortons celebrates mobile ordering for Roll Up to Win

This year’s contest uses a massive prize pool and bonus rolls in another effort to have the contest drive digital adoption.

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In Brief: Craft adds three clients and eight staff

Plus, Dentsumcgarrybowen adds to its Montreal creative bench and Outpost 379 makes big additions to its leadership.

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Why The Very Good Butchers cut gluten from its new line

The plant-based meat company is answering demand on the higher end of the market.

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Truly taps DJ culture to show off its flavour

As part of a “big bet” in the RTD space, Moosehead is turning a product differentiator into a vehicle for self-expression.

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Tim Hortons brings its CSR under a unified platform

From the C-Suite newsletter: The QSR wants customers to have a cohesive view of its sustainability, diversity and food efforts.

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Here are the 2020 PR AOY winners

Now it’s The Colony Project, Craft and Pomp & Circumstance’s turn to join the Agency of the Year winner podium.

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2020 PR AOY Silver: Craft digs its toes in CPG stories

The PR shop works against the grain with a focus on less PR-friendly categories that still have interesting stories to tell.

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Tetley launches first vitamin and mineral fortified teas

The beverage brand is trying to move away from its legacy line of orange pekoe into health-focused specialty teas.

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Innis & Gunn lets Canadians pick its next beer flavour

The Scottish craft brewer aims to learn about local tastes and give its fans a stake in the company.