Articles Tagged ‘Craft PR’

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In Brief: Craft adds three clients and eight staff

Plus, Dentsumcgarrybowen adds to its Montreal creative bench and Outpost 379 makes big additions to its leadership.

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Why The Very Good Butchers cut gluten from its new line

The plant-based meat company is answering demand on the higher end of the market.

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Truly taps DJ culture to show off its flavour

As part of a “big bet” in the RTD space, Moosehead is turning a product differentiator into a vehicle for self-expression.

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Tim Hortons brings its CSR under a unified platform

From the C-Suite newsletter: The QSR wants customers to have a cohesive view of its sustainability, diversity and food efforts.

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Here are the 2020 PR AOY winners

Now it’s The Colony Project, Craft and Pomp & Circumstance’s turn to join the Agency of the Year winner podium.

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2020 PR AOY Silver: Craft digs its toes in CPG stories

The PR shop works against the grain with a focus on less PR-friendly categories that still have interesting stories to tell.

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Tetley launches first vitamin and mineral fortified teas

The beverage brand is trying to move away from its legacy line of orange pekoe into health-focused specialty teas.

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Innis & Gunn lets Canadians pick its next beer flavour

The Scottish craft brewer aims to learn about local tastes and give its fans a stake in the company.

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Up to the Minute: Zulu wins at AdAge awards, again

Plus, Craft PR hires new VP, Indie88 picks a new agency and more news you may have missed.

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Nintendo switches up experiences

A tour ahead of the brand’s newest gaming console launch shows it at work in different settings.

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Tetley seeks out balance

A TED Talk-inspired wellness event was the latest in an educational integrated campaign for the brand’s Ayurvedic line of teas.