Articles Tagged ‘D’Arcy Finley’

Maple Leaf

Maple Leaf Foods pushes carbon neutrality during the Super Bowl

The company’s second big game ad aims to drives awareness of its new sustainability targets announced in November.

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Maple Leaf relates to parents’ morning struggles

The company puts a twist on its “found footage” approach to bring its “Real Food” messaging to breakfast products.

MapleLeaf

Maple Leaf aims to mitigate hot dog guilt

A campaign for Natural Top Dogs addresses the category’s ‘baggage’ by reminding parents of the ‘Real Food’ commitment.

Greenfield

Greenfield Meat shows the impact of farming practices

The Maple Leaf brand is aiming to educate consumers on why it’s important to buy meat raised without antibiotics.

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Maple Leaf relates to the trials of feeding kids

The company connects with parents by humorously depicting the many reasons children reject food.

Maple Leaf Foods Inc--Maple Leaf introduces sweeping changes to

Inside Maple Leaf’s new ‘real food’ manifesto

Marketers from the brand discuss insights that led to a reformulation of its products to be free of artificial ingredients.

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Schneiders stays true to tradition

The meat-packing business J.M. Schneider opened in his Ontario home 125 years ago is still thriving today.

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Not your typical truck stop jerky

Devour positions itself as an outdoor energy food with a new brand ambassador campaign.

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DAOY Judges

Who scored this year’s entries to determine the Digital winners?