Articles Tagged ‘Edelman Toronto’
Dollar Shave Club made a billboard out of hair
The unusual activation is helping the brand stand out as its new omnichannel strategy brings it to Walmart shelves.
Sol’s founder goes on tour to build loyalty
The plant-based food brand goes grassroots to get consumers to stick in an increasingly competitive category.
Greenfield goes meatless on Mondays
The Maple Leaf-owned company encourages consumers to do the same and contribute to a more sustainable planet.
Up to the Minute: New VPs at Brad and Edelman
Plus: Bond’s management team buys the agency and more news you might have missed.
Edelman adds health, crisis execs
The agency has added two new sector leaders to its Calgary and Toronto offices.
Johnson’s goes beyond the rubber ducky
The new baby care campaign tells parents that bath time is even more important than they might know.
Edelman’s national approach
Five senior-level promotions, including John Clinton and Lisa Kimmel, are meant to give the PR firm a stronger national perspective.
Shopping at Pearson is looking up
Heads up: The airport’s latest push wants travellers to look to the sky (or ceiling) in a bid to promote its retail offering.
Battle strategies for besieged brands
Pundits weigh in on how cos should respond to highly organized attacks, such as Greenpeace’s recent work against P&G.
