Articles Tagged ‘High Road Communications’
Women’s College Hospital illuminates health gap
A new public awareness campaign sheds light on the differences between access to health care.
L’Oreal brings its UV patch to Canada
The smart patch from La Roche-Posay helps tell the wearer when it’s time to reapply sunscreen.
Canadian retailers rosy on the future
A new survey shows a positive outlook in all sectors, with expanding product offerings a high priority.
Coca-Cola deemed most effective brand
This year’s Effie Effectiveness Index also breaks down the most effective agency networks and holding cos.
No fooling us
Our reporters look at some of the amazing things that brands just so happen to be launching today.
CASSIES Gold: Boston Pizza finds its happy place
Bringing a fun spin to classic and fictional characters, “Here to Make You Happy” delivered notable growth for the resto.
CASSIES Gold: Amex turns envy into instant sales
From free valet parking to premium lounges, the brand highlighted Platinum Card perks at Pearson Airport to boost acquisition.
PR AOY Gold: North Strategic does it their way
How the young, fast-growing shop landed the top spot in the competition’s newest category.
Sobeys gets in the shopping-app game
The grocer is the latest chain to introduce an app that puts it loyalty card on a digital platform, as part of its overall repositioning push.
Boston Pizza releases the Pizzaburger
Promotion of the new product (a burger in a pizza), will be focused on dads through TV spots that launch next week.
