Articles Tagged ‘Hunter Straker’

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Budweiser lights up the hockey world

A giant Goal Light is the latest bold execution the brand will launch during the Super Bowl.

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Why the dad demo is unignorable

Believe it or not, dad can be better for your bottom line than mom. Hunter Straker’s Sheri Pearson taps into insights from a recent study, with tips to win his buck.

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Hunter Straker wins General Mills

After its success with Old El Paso, the agency has been named General Mills’ AOR for packaging and brand design.

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Shopper Innovation Awards: Corona ups the patio experience

The beer brand hit the patios in a big way to increase summer sales.

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Betting big on shopper marketing

Seen some bad POS recently? Hunter Straker’s Sheri Pearson on moving away from high-volume-for-cheap initiatives, and how to think big-picture.

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Kokanee moves mountains

The beer brand tapped into Western Canada’s mountain-dwellers to help create its new peak-season brew.

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Why retailers aren’t feeling the love

What’s worse than a lazy Valentine? Hunter Straker VP Sheri Pearson on how stores should help millennials build experiences.

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

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A canon for CPG marketers

Are you at the top of your game? From rethinking loyalty to acting more human, here’s a handy list of must-dos to up the ante.

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Executive shuffle at Acosta Mosaic Group

Several execs will take on additional roles as Aidan Tracey prepares to depart the CPG- and retail-focused agency.

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Trending in #2015

From smart shelves to new fulfillment options, here’s what the pundits predict will be big in shopper marketing.

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A shopper manifesto

Fight second-fiddle stigma to gain respect and investment, says Hunter Straker’s Sheri Pearson.

Got what it takes to be a Mexican chef?

Old El Paso gets consumers cooking – literally – to help them overcome the fear that they can’t recreate a meal themselves.

General Mills cooks up new products

Nature Valley’s first peanut-free bar in Canada and an upscale Old El Paso line are among its new offerings rolling out this summer.

Making love last: Advice for the jaded shopper marketer

Industry experts channel Dear Abby to weigh-in on data sharing and successful re-packaging.