Articles Tagged ‘Hyba’
Hyba stores set to close
The line will still be sold through Reitmans as the company takes a different approach to grow the accessible activewear brand.
The right man for Reitmans
The retailer’s new CMO Jonathan Levitt on data, his media background and what’s next for retail.
Female empowerment (finally) comes of age
Brands move from tear-jerker creative to sassier ads that celebrate ditching insecurities.
Rejuvenating Reitmans
How the mid-priced retailer is staying in the game by asking a new generation to reconsider the brand.
Reitmans spins off Hyba line
Working with AOR Marketel, the brand’s activewear banner breaks out on its own, with a new brand positioning and campaign.
