Articles Tagged ‘kellogg canada’
Rice Krispies brings cereal and treats together around moments of fun
A platform covering all the brand’s products shows how “a simple grain of rice” can help families find magical moments to savour.
Kellogg’s is on a mission to grow the entire breakfast category
A new masterbrand platform aims to ensure pandemic interest in cereal sticks around as people return to their morning routines.
Kellogg brings Cheez-It crackers to Canada
Backed by a large-scale launch campaign, the CPG company expands its cracker portfolio to capture more snacking occasions.
Kellogg Canada appoints new president
Former marketing exec Tony Chow takes over local leadership of the company as it continues a diversification strategy.
Kellogg’s looks to be a Vector victor
The cereal brand aims to extend its reach beyond athletes to include more generally health conscious males.
MorningStar Farms ready to veg out
Popular veggie burger maker brings U.S. offerings to Canada.
View from the C-Suite: Kellogg joins the plant-based race
VP marketing Christine Jakovcic explains the strategy behind the Canadian roll-out of MorningStar Farms veggie burgers.
Women take the lead in CEO job-shadow program
Kellogg’s, Cossette and Amnesty International are among the brands showing students the c-suite.
Mini-Wheats fights the cold with hot milk
Kellogg’s enlists a “Hot-Milk Man” to encourage consumers to feel better about the dark, cold days ahead.
Pringles creates a mystery
The chip brand continues to look for ways to add fun to new product launches with its latest contest.
Kellogg Canada bets on ketchup
The CPG co makes the Pringles flavour a permanent fixture on shelves.
Frosted Flakes goes after the millennial man
A new all-digital campaign from the Kellogg brand goes after male sports fans.
Check it out: Special K digs in
The brand celebrates stuffing your face with its latest “#OwnIt” spot, launching its newest product line.
CASSIES Bronze: Vector targets moments of sweat
Leo Burnett helps turn around the Kellogg Canada brand, attracting ambitious actives with its “Get Out What You Put In” campaign.
AToMiC Tech Breakthrough
Corn Pops takes gold with “It’s Popnetic,” while Canadian Blood Services wins silver and History Channel’s Storming Juno gets bronze.
