Articles Tagged ‘kellogg canada’

Kellogg brings Cheez-It crackers to Canada

Backed by a large-scale launch campaign, the CPG company expands its cracker portfolio to capture more snacking occasions.

Kellogg-CEO

Kellogg Canada appoints new president

Former marketing exec Tony Chow takes over local leadership of the company as it continues a diversification strategy.

VECTOR-SPOT

Kellogg’s looks to be a Vector victor

The cereal brand aims to extend its reach beyond athletes to include more generally health conscious males.

morningstar

MorningStar Farms ready to veg out

Popular veggie burger maker brings U.S. offerings to Canada.

Christine-Kellogg

View from the C-Suite: Kellogg joins the plant-based race

VP marketing Christine Jakovcic explains the strategy behind the Canadian roll-out of MorningStar Farms veggie burgers.

Casual Team Meeting In Open Office Discussing Business

Women take the lead in CEO job-shadow program

Kellogg’s, Cossette and Amnesty International are among the brands showing students the c-suite.

Hot Milk Man

Mini-Wheats fights the cold with hot milk

Kellogg’s enlists a “Hot-Milk Man” to encourage consumers to feel better about the dark, cold days ahead.

pringlesmystery

Pringles creates a mystery

The chip brand continues to look for ways to add fun to new product launches with its latest contest.

Pringles

Kellogg Canada bets on ketchup

The CPG co makes the Pringles flavour a permanent fixture on shelves.

FF

Frosted Flakes goes after the millennial man

A new all-digital campaign from the Kellogg brand goes after male sports fans.

SpecialK

Check it out: Special K digs in

The brand celebrates stuffing your face with its latest “#OwnIt” spot, launching its newest product line.

Vector OOH Davenport

CASSIES Bronze: Vector targets moments of sweat

Leo Burnett helps turn around the Kellogg Canada brand, attracting ambitious actives with its “Get Out What You Put In” campaign.

Popnetic

AToMiC Tech Breakthrough

Corn Pops takes gold with “It’s Popnetic,” while Canadian Blood Services wins silver and History Channel’s Storming Juno gets bronze.