Articles Tagged ‘Kruger’
Most-read of 2021: Brands
The restructurings, executive appointments and new agency assignments that got the industry’s attention this year.
SpongeTowels gets a new look with UltraPro launch
Following an earlier launch of a new brand platform, Kruger is supporting its premium paper towel with a full-scale promo.
SpongeTowels’ repositioning is all about getting over life’s messes
The new “Absorb Life” platform focuses on enjoying what life has to offer, as Kruger continues to increase investment in more purposeful marketing.
Kruger picks Broken Heart Love Affair as new agency
As it continues to invest in its brands, the paper company wants to do more creative work that drives business results.
Scotties brings the joy of curling to new communities
For the 40th Tournament of Hearts, Kruger made a TV spot about trying the sport so it could speak to a broader audience.
Kruger brings its messy, human message to its multicultural strategy
The CPG adapts “Unapologetically Human” into three languages with new edits and original music.
Masks figure prominently in 2020 Cashmere Collection ball
Face masks have become a fashion statement, so naturally the CPG brand is bringing them to its couture runway.
A celebration of corporate kindness
How companies like Labatt, Vans, Knix and Endy are easing feelings of isolation through solidarity.
Kruger gets more generous with its CSR
The company taps NHLers to extend “Rolling It Forward” as its short-term marketing investments shift to more community support.
Kruger and Mercedes deliver hygiene products to workers
The brands are utilizing their products and networks to ensure essential frontline staff are well supplied.
CPG marketing puts the focus on supply reassurance
What consumers want to hear from companies like Kruger and Clorox when their products are already flying off store shelves.
Passing the torch at Kruger
Strategy speaks with retiring CMO Nancy Marcus and her successor, Susan Irving, about transitioning into a new chapter.
Susan Irving to become Kruger’s CMO as Nancy Marcus retires
The former PepsiCo exec will take over marketing duties when Marcus wraps up 19 years with the paper company.
All Scotties needs is love
The Kruger brand is courting Chinese-Canadians with spots that use emotion to capture the versatility of its tissue products.
How to leap ahead in marketing
Strategy publisher Mary Maddever on how the Marketing x Mentors program recognizes the importance of evolution.
