Articles Tagged ‘Kruger’

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Masks figure prominently in 2020 Cashmere Collection ball

Face masks have become a fashion statement, so naturally the CPG brand is bringing them to its couture runway.

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A celebration of corporate kindness

How companies like Labatt, Vans, Knix and Endy are easing feelings of isolation through solidarity.

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Kruger gets more generous with its CSR

The company taps NHLers to extend “Rolling It Forward” as its short-term marketing investments shift to more community support.

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Kruger and Mercedes deliver hygiene products to workers

The brands are utilizing their products and networks to ensure essential frontline staff are well supplied.

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CPG marketing puts the focus on supply reassurance

What consumers want to hear from companies like Kruger and Clorox when their products are already flying off store shelves.

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Passing the torch at Kruger

Strategy speaks with retiring CMO Nancy Marcus and her successor, Susan Irving, about transitioning into a new chapter.

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Susan Irving to become Kruger’s CMO as Nancy Marcus retires

The former PepsiCo exec will take over marketing duties when Marcus wraps up 19 years with the paper company.

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All Scotties needs is love

The Kruger brand is courting Chinese-Canadians with spots that use emotion to capture the versatility of its tissue products.

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How to leap ahead in marketing

Strategy publisher Mary Maddever on how the Marketing x Mentors program recognizes the importance of evolution.

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Kruger promotes Nancy Marcus to North American CMO

In her new role, she will work more closely with the company’s U.S. and Mexico teams.

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2018 MOY: Keeping the momentum

Kruger’s brands already lead the market, but Nancy Marcus has stayed busy future proofing and building love for new segments.

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How Kruger is evolving its multicultural strategy

New TV spots for Purex, Scotties and Sponge Towels show the CPG co’s approach to targeting Chinese Canadians.

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Cashmere gets into music streaming

Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.

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Scotties shouts its curling support

How the brand is targeting small-town stores to reinforce its 35-year backing of the women’s championship.

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Kruger’s multicultural focus

A push to reach Chinese Canadians could herald a larger shift to targeting ethnic consumers from the company.