Articles Tagged ‘Leger’

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Up to the Minute: Ogilvy hires VP for its consulting team

Plus, Zulu adds to its creative team and Leger launches new CX offering.

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Back-to-school spend expected to drop 21%

A new survey finds certain categories could be harder hit than others, though Quebec seems slightly more resilient.

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Which retailers have kept their experience engaging?

A Leger survey looks to Quebec for early signs of how consumers are responding to socially distanced shopping.

Medical Marijuana/ Cannabis And Accessories

Cannabis producers are failing to stand out

A favourability study finds the vast majority of Canadians don’t know enough about the companies to have an opinion on them.

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Up to the Minute: Three staff join Bleublancrouge

Plus, Fuse Live continues to grow and Montreal shop CanspanBMG wins ‘tween’ lifestyle brand Iscream.

CanadianTire

How Canadian Tire became Canada’s most admired brand

SVP Susan O’Brien reveals the strategy that saw the retailer top Leger’s annual survey.

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Canadian Tire tops Google as most admired company

Leger’s annual survey saw the retailer move from number three into the number one position this year.

Digital-payments

Use of alternative payments up 14% in two years

Convenience, savings and budget tracking are big reasons Canadians are relying on new tools, according to a survey.

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Are Canadian companies putting off data security?

A survey shows that despite AI investment going up, companies may not be prepared for the security responsibilities it brings.

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Canadians want more cannabis education: study

A survey commissioned by Starbuds Canada suggests consumers are open to more guidance in retail environments.

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Up to the Minute: Wasserman names ACD

Plus, Naked Creative grows its content and production team, and Pomp & Circumstance wins American Apparel.

Ovation2

Leger and Cossette unveil new relationship measurement tool

Ovation aims to help clients gauge their relationship with audiences along five different factors.

Samsung

How Samsung won back consumer trust

Experts weigh-in on the electronics co’s rise in brand trust surveys, and offer insight on how Tim Hortons can replicate its success.

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Tim Hortons’ reputation falls sharply in annual survey

Google once again topped the list of most admired companies, while Samsung got the largest bump in the rankings.

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Where do consumers like shopping most?

Leger finds a few surprising retailers have a higher-ranked in-store experience than their bigger, more established competition.