Articles Tagged ‘Leger’

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Lush tops the rankings for in-store shopping experience

From Shopper Marketing Report: Leger finds that a sense of belonging has a big impact on consumer favourability.

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Chipotle’s loyalty program is tops in Canada

The latest LoyalT study adopts a new methodology that captures how personalized content drives engagement.

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The consumer personas emerging from the pandemic

From the ‘apprehensive’ to the ‘comfortable,’ research from Leger and Lg2 detail the new dominant consumer segments.

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Canadian Tire tops list of most reputable companies

Shoppers Drug Mart ranked second on Leger’s annual ranking, while Amazon and Walmart took big hits.

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Up to the Minute: Ogilvy hires VP for its consulting team

Plus, Zulu adds to its creative team and Leger launches new CX offering.

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Back-to-school spend expected to drop 21%

A new survey finds certain categories could be harder hit than others, though Quebec seems slightly more resilient.

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Which retailers have kept their experience engaging?

A Leger survey looks to Quebec for early signs of how consumers are responding to socially distanced shopping.

Medical Marijuana/ Cannabis And Accessories

Cannabis producers are failing to stand out

A favourability study finds the vast majority of Canadians don’t know enough about the companies to have an opinion on them.

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Up to the Minute: Three staff join Bleublancrouge

Plus, Fuse Live continues to grow and Montreal shop CanspanBMG wins ‘tween’ lifestyle brand Iscream.

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How Canadian Tire became Canada’s most admired brand

SVP Susan O’Brien reveals the strategy that saw the retailer top Leger’s annual survey.

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Canadian Tire tops Google as most admired company

Leger’s annual survey saw the retailer move from number three into the number one position this year.

Digital-payments

Use of alternative payments up 14% in two years

Convenience, savings and budget tracking are big reasons Canadians are relying on new tools, according to a survey.

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Are Canadian companies putting off data security?

A survey shows that despite AI investment going up, companies may not be prepared for the security responsibilities it brings.

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Canadians want more cannabis education: study

A survey commissioned by Starbuds Canada suggests consumers are open to more guidance in retail environments.

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Up to the Minute: Wasserman names ACD

Plus, Naked Creative grows its content and production team, and Pomp & Circumstance wins American Apparel.