Articles Tagged ‘Leger’

Budget

Study: CMOs and CFOs don’t see eye to eye in budgeting

Plus, five key prerequisites for getting budgets approved next year.

holiday-gifts

Big box stores will bring in more holiday spending

The latest RCC and Leger survey finds major increases in several retail categories compared to pre-pandemic.

jason-goodman-bzqU01v-G54-unsplash

Some Canadians would rather job hunt than return to the office

A Leger poll also found roughly one quarter of workers plan to quit in the near future.

Loblaw-image-main

Shoppers Drug Mart, Sony named Leger’s Most Reputable brands

But the annual survey found reputation scores across sectors have taken a hit.

Lush Store-4

Lush tops the rankings for in-store shopping experience

From Shopper Marketing Report: Leger finds that a sense of belonging has a big impact on consumer favourability.

CMG-Extras-PR-ASSET-v1-1

Chipotle’s loyalty program is tops in Canada

The latest LoyalT study adopts a new methodology that captures how personalized content drives engagement.

arturo-rey-5yP83RhaFGA-unsplash (1)

The consumer personas emerging from the pandemic

From the ‘apprehensive’ to the ‘comfortable,’ research from Leger and Lg2 detail the new dominant consumer segments.

Canadian-Tire-main

Canadian Tire tops list of most reputable companies

Shoppers Drug Mart ranked second on Leger’s annual ranking, while Amazon and Walmart took big hits.

pexels-photo-359989

Up to the Minute: Ogilvy hires VP for its consulting team

Plus, Zulu adds to its creative team and Leger launches new CX offering.

back to school image

Back-to-school spend expected to drop 21%

A new survey finds certain categories could be harder hit than others, though Quebec seems slightly more resilient.

retail grocery carts

Which retailers have kept their experience engaging?

A Leger survey looks to Quebec for early signs of how consumers are responding to socially distanced shopping.

Medical Marijuana/ Cannabis And Accessories

Cannabis producers are failing to stand out

A favourability study finds the vast majority of Canadians don’t know enough about the companies to have an opinion on them.

pexels-photo-359989-623x350

Up to the Minute: Three staff join Bleublancrouge

Plus, Fuse Live continues to grow and Montreal shop CanspanBMG wins ‘tween’ lifestyle brand Iscream.

CanadianTire

How Canadian Tire became Canada’s most admired brand

SVP Susan O’Brien reveals the strategy that saw the retailer top Leger’s annual survey.

Canadian-Tire-main

Canadian Tire tops Google as most admired company

Leger’s annual survey saw the retailer move from number three into the number one position this year.