Articles Tagged ‘Loblaw’
Real Canadian Superstore gets real with dads
The Loblaw banner built off its “Shop Like a Mother” brand platform to show how dads were “kicking up” Father’s Day at home.
Ending raises for workers catches the ire of consumers
As Loblaw, Metro and Sobeys end their pay increases, how long will backlash against brands that said we are “all in this together” last?
Corner Office Shifts: Second Cup gets new lead marketer
Plus, Plan International to welcome new Canadian CEO, as execs depart Loblaw and Canadian Tire Corp.
Grocers raise pay and boost safeguards for frontline employees
How the changes fit with priorities currently important to public perception.
Loblaw grows its digital shelf
Experts weigh in on the grocery banner expanding its PC Express offerings into pet, home and baby products.
Meet the 2019 Brands of the Year
From StrategyDaily: Dig into features on what makes Loblaw, MEC, Ecobee, Ritual, OVO and Frank And Oak each a BOY.
Natrel brings mochi ice cream to the masses
The Agropur-owned brand is the latest big company to bring its twist on the bite-sized sweet treats to Canadian grocery stores.
Inabuggy uses AI to fight big guys in grocery delivery war
The Canadian company taps tech to compete against American giants like Instacart and Amazon.
Loblaw expands food waste reduction program
The grocer will make the Flashfood app, which helps customers find items nearing expiration, available at more than 250 stores.
Loblaw joins sustainable packaging program Loop
The company will make products from President’s Choice and national brands available in a 2020 pilot.
How No Frills aims to keep up the momentum of ‘Haulers’
The retailer’s marketer explains how an online video game will help it bring even more excitement to deal hunting.
Loblaw’s Optimum-ized digital ad approach
How the grocer’s entry into the media space is made more enticing by the promise of first party loyalty data.
Retail’s identity crisis
It’s time for brands to be bolder and faster on many fronts.
The future shopper is now
Profiles of three different consumers that are shaping the shopping landscape (and how retailers are meeting their needs).
2019 SIA Awards: Data is in the (loyalty) pudding
La Cage Brasserie Sportive, Le Club AccorHotels and Loblaw rewards programs picked up some hardware, while Reactine won for its ‘Pollen Alert’ program.
