Articles Tagged ‘Loblaw’

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Shopper Innovation Awards: Loblaw and ConAgra get hungry for football

The retailer and the CPG co partnered for the Super Bowl to get consumers thinking about game-day meals.

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Game on

Pan Am’s top marketer on the challenges of getting a nation excited for those other games.

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The next big things in retail

As omni-channel becomes the name of the game, and the lines between physical and digital blur, here are some trends to watch.

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Retail in 2015: La Vida Local

Veritas Communications’ president on why 2015 will be the year retailers go from clicks to bricks.

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Up to the minute: Target Marketing goes back to school

Plus: A new agency for Shoppers and more news you may have missed.

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Joe Fresh expands footwear with Aldo deal

The Loblaw-owned brand has signed a deal for exclusive footwear from the Montreal shoe company.

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Energizer hopes innovation will keep going and going

For its new EcoAdvanced campaign, the brand is bringing kids’ dream toys to life, hoping to spark an interest in STEM fields.

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John St. opens Montreal office

Say bonjour to your new agency, Montreal. The Toronto-based shop is the fourth to open a French office this year.

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Throwback Thursday: strategy in 2012

Which QSR giant launched a transparency push that has since won it some serious hardware?

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Throwback Thursday: strategy in 2011

In ’11, Swiss Chalet had its own TV channel, Vonk and Kestin went swimming and we obsessed about location-based marketing.

Throwback Thursday: strategy in 1998

For our 25th anniversary, we’re travelling through time. Guess which retailer opened a 24-hour store in ’98 (hint: it wasn’t Walmart).

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Throwback Thursday: strategy in 1994

For our 25th anniversary, we’re travelling through time. In ’94 Walmart arrived and Judy John opened an agency.

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Mentor Exchange open to applicants

For its fifth year, the AMA-run program has revamped itself, aiming to attract mid-level professionals and mentors.

Looking ahead in retail

From duelling discounts to foodie frenzy, Influence Marketing partner Martin Rydlo predicts the future for big retail brands like Walmart, Target and Loblaws.

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Former Loblaw president Dave Nichol has passed away

The man behind the grocer’s No Name and President’s Choice labels, as well as the face of the company in the ’80s and ’90s, passed away on Sunday evening at age 73.