Mary Maddever on the challenges to focus on in 2020 and beyond.
How legacy research companies are sparking a rebirth of audience measurement.
As the field begins to see more traction, players in neuromarketing look to automate their tech.
New ways brands are using AI to find efficiencies, launch products and get closer to customers.
Publisher Mary Maddever on big data and the challenge of not creeping everyone out.
Data advancement underlies the potential of virtual reality, the internet of things and chatbots.
Publisher Mary Maddever on authenticity fatigue, and going beyond wows and likes.
With AI reaching new heights, the “relationship era” is about to take hold, predicts editor Emily Wexler.
Need some future-looking inspiration? You won’t want to miss these big ideas pundits predict to make waves.
How VR, AR and even UHD will open the doors to different kinds of content and entertainment experiences.
Plus, what health care tech can do for the industry, and more predictions about wearables and connected devices.
Keep your eye on neural networks, and forget devising just a single clever campaign, our pundits say.
The sharing economy is ripe for brands to get a slice, plus the big opportunity with personal data exchanges.
Apps become their own devices, a path-to-purchase that follows you and other predictions of what’s to come.
From our September issue, publisher Mary Maddever treads down memory lane.