Articles Tagged ‘Nutella’
How Kraft is handling being a challenger
The CPG giant is escalating its push into hazelnut spreads with a social takeover on a day dedicated to its biggest competition.
Shopper Innovation Awards: Nutella adds a little joy
The brand promoted life’s simple pleasures by subtracting carbs and adding a “spife.”
Is stand-alone retail the next CPG frontier?
Why some brands are taking retail into their own hands, and how it could lead to the next chapter of in-store marketing.
Brand Partner of the Year: Nutella’s pairings
The sweet spread has stuck itself to Tim Hortons, Longo’s and even a celebrity chef.
Brands of the Year 2015
It’s all about the rise of the little guy. See who topped this year’s list.
Nutella hits the road
The brand’s latest experiential play takes celeb chef Stefano Faita on a food truck tour.
