Articles Tagged ‘Rob Assimakopoulos’

Screen Shot 2020-06-19 at 10.51.53 AM

Simplii gets less transactional about banking

CIBC’s digital brand responds to the changes in clients’ financial habits by showing the positive outcomes of keeping things simple.

Screen Shot 2020-05-20 at 9.49.22 AM

CIBC uses Aventura to give healthcare workers a break

In a time when most consumers aren’t thinking about travel, the bank puts its rewards program to work by helping medical workers with a simple need.

Simplii-1

Simplii looks to smooth foreign currency exchanges

CIBC’s digital banking brand focuses on a service more associated with branches as part of its focus on convenience.

Stephen Forbes

CIBC names new marketing EVP amid executive shuffle

Stephen Forbes steps into the role, which includes oversight of CMO Rob Assimakopoulos.

OOH Mother_daughter

CIBC Run for the Cure wants pinky promises

The brand shifts gears to reach donors in a crowded charity space.

CIBC - PWM - Monika - UNDER EMBARGO UNTIL MAY 12

CIBC paints a picture

An artistic take on how the bank views its relationship with high-value clients.

cibcsnap

CIBC drops everything to fly

The bank uses Snapchat Spectacles to capture the spontaneous moments its Aventura rewards program provides.

CIBC

CIBC tells its mobile story

The bank uses its signature penguin to showcase its innovations as consumers demand more from banks.

CIBC

CIBC celebrates its 150th with a digital mosaic

The bank is using social media aggregation for a Canada 150 campaign that celebrates diversity.

S60373_RFTC_HORT_10X20_ASTRAL_ENG

CIBC Run for the Cure makes a change

The annual event refreshes its approach, putting the spotlight on what personal participation really means.

Jennifer-Davidson

Jennifer Davidson joins CIBC

The former Six Pints head takes on her new VP role at the bank today.