Articles Tagged ‘SAAQ’

Screen Shot 2020-12-14 at 11.54.34 AM

SAAQ changes its tune

Not one to shy away from shock tactics, the Quebec Crown corp decided to tone down its marketing in respect to recent events.

saaqdistration

SAAQ keeps the focus on the road

The organization’s latest effort to combat distracted driving shows how the consequences are never-ending.

saaqcrosswalkstunt

SAAQ creates a safety barrier out of a crosswalk

A stunt puts pedestrian safety in the face of drivers as part of a push to reduce the alarming amount of recent collisions.

saaq

SAAQ gets serious about driving high

The high-impact campaign is the latest to address the misconception that cannabis doesn’t impair driving abilities.

LG2 Agency photo

AOY + Design Bronze: Lg2 is in its Elements

The agency takes to rebranding, formalizing its internal innovation process and preserving company culture.

Screen Shot 2017-06-24 at 8.22.12 AM

Cannes 2017: Film wins push Canada to all-time best Lions haul

Cossette, Lg2, Saatchi and Edelman collect prizes at the festival’s closing show.

saaqvr

SAAQ illustrates the dangers of speeding with VR

The organization is giving Quebecers a first-person view of how going even a bit over the limit can make driving more dangerous.

shutterstock_524105281

Strategy’s favourite campaigns of the year

To hold you over until we return, our editorial team shares creative work worthy of year-end recognition.

Raising

Cannes 2016: Canada picks up 28 shortlist nods

Five categories including Promo, Print and Glass were announced, with Canadians having a particularly strong showing in Radio and Direct.

interval-623x350

Yes we Cannes: Campaigns for a cause

Our look at potential Canadian contenders at Cannes highlights two campaigns focused on bringing about positive change.

Lg2_group_photo

DAOY Gold (tie): Think like an agency, act like Lg2

How independence and a desire to instill brand equity in the hearts and minds of consumers has rewarded this national shop.