Articles Tagged ‘Susan Irving’

DAD_HOLDING_DOG_WIDE_CLEAN

Scotties is trying to unleash more puppy love

Kruger’s tissue brand goes beyond function to foster more of an emotional link with its new mascot.

kruger

Kruger picks Broken Heart Love Affair as new agency

As it continues to invest in its brands, the paper company wants to do more creative work that drives business results.

scotties

Scotties brings the joy of curling to new communities

For the 40th Tournament of Hearts, Kruger made a TV spot about trying the sport so it could speak to a broader audience.

2020 MOY Susan Irving

2020 MOY: No mess too big for Susan Irving

To survive the pandemic, Kruger’s CMO turned CPG tropes on their head.

Kruger-hindi

Kruger brings its messy, human message to its multicultural strategy

The CPG adapts “Unapologetically Human” into three languages with new edits and original music.

nesa-by-makers-IgUR1iX0mqM-unsplash

Roundtable Pt. 2: Leading amid uncertainty

Our panel of industry experts talks about communication and testing, testing, testing!

Featured-roundtable3

Rehearsing for a future you can’t predict

Brand and agency leaders discuss scenario planning amid continued uncertainty in part one of our final roundtable for 2020.

Screen Shot 2020-08-17 at 9.13.43 AM

Kruger shows its value in all of life’s moments

The paper company moves from “we’re in this together” to “we’ve always been here for you” as consumer sentiment shifts.

Screen Shot 2020-07-13 at 10.48.05 AM

Masks figure prominently in 2020 Cashmere Collection ball

Face masks have become a fashion statement, so naturally the CPG brand is bringing them to its couture runway.

krugerpileup

Kruger gets more generous with its CSR

The company taps NHLers to extend “Rolling It Forward” as its short-term marketing investments shift to more community support.

Kruger Products L-P--Kruger Products Rolls Out National Give-Bac

Kruger and Mercedes deliver hygiene products to workers

The brands are utilizing their products and networks to ensure essential frontline staff are well supplied.

Kruger

Passing the torch at Kruger

Strategy speaks with retiring CMO Nancy Marcus and her successor, Susan Irving, about transitioning into a new chapter.

krugerCMOsftd

Susan Irving to become Kruger’s CMO as Nancy Marcus retires

The former PepsiCo exec will take over marketing duties when Marcus wraps up 19 years with the paper company.

Quaker

Quaker delivers a message of warmth

The PepsiCo brand is donating coats to children in need after supporting new immigrants last year.

_DSC2144

Promo! Awards 2017 co-chairs revealed

Entries are now open for the awards, celebrating the best in brand activation.