Articles Tagged ‘Susan Irving’

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Kruger shows its value in all of life’s moments

The paper company moves from “we’re in this together” to “we’ve always been here for you” as consumer sentiment shifts.

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Masks figure prominently in 2020 Cashmere Collection ball

Face masks have become a fashion statement, so naturally the CPG brand is bringing them to its couture runway.

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Kruger gets more generous with its CSR

The company taps NHLers to extend “Rolling It Forward” as its short-term marketing investments shift to more community support.

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Kruger and Mercedes deliver hygiene products to workers

The brands are utilizing their products and networks to ensure essential frontline staff are well supplied.

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Passing the torch at Kruger

Strategy speaks with retiring CMO Nancy Marcus and her successor, Susan Irving, about transitioning into a new chapter.

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Susan Irving to become Kruger’s CMO as Nancy Marcus retires

The former PepsiCo exec will take over marketing duties when Marcus wraps up 19 years with the paper company.

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Quaker delivers a message of warmth

The PepsiCo brand is donating coats to children in need after supporting new immigrants last year.

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Promo! Awards 2017 co-chairs revealed

Entries are now open for the awards, celebrating the best in brand activation.

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AToMiC Awards 2017 jury revealed

Check out the industry folks who will determine the best work in advertising, media and tech.

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PepsiCo’s Susan Irving takes global role

The longtime marketer will remain based in Canada, leading the Doritos and Cheetos brands for different markets.

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Strategy Awards jury revealed

Check out which industry insiders will be on the inaugural judging panel.

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Shopper marketing trend talk: what to expect for 2016

Marketers weigh in on what this year has in store.

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Tostitos serves up tasty tweets

The brand takes to Twitter to instantly deliver recipes featuring anything fans might be craving.

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Doritos’ collision course

The PepsiCo brand uses a 12-hour event on Periscope to promote its latest limited-time chips.

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Next Big Things: Data will drive a better experience

The sharing economy is ripe for brands to get a slice, plus the big opportunity with personal data exchanges.