Articles Tagged ‘Wearable technology’

L’Oreal brings its UV patch to Canada
The smart patch from La Roche-Posay helps tell the wearer when it’s time to reapply sunscreen.

Telus’ new year fitness plan
The telco uses a digital campaign to drive potential fitness tech buyers to its Learning Centre locations.

New bio-sensing shirt co kicks off a launch campaign
To sell OmSignal’s new teched-out shirts, Tuxedo targeted fitness buffs wanting to take their workout further.

Samsung’s #TrendingNow
The Galaxy S5 and Gear wearables have arrived in Canada, along with what the brand hopes is a share-worthy campaign.

Infographic: The evolution of wearables
How an abacus ring paved the way for Fitbit, Nike FuelBand and Google Glass.

Instrument-less music
How to reinvent music with gloves and augmented reality.

SXSW blog: Wearables are the future
BBDO’s Linda Carte looks at how these devices will change the conversation around security and health.

Wearable upstarts
From a bracelet that identifies your heartbeat to a brainwaves-measuring headband, cool tech is right in your backyard.

A digital second skin
Devices controlled with the blink of an eye or wave of the finger.

Trending in 2014
We ask a few pundits to weigh in on the biggest marketing trends they expect to see in the next year.

SXSW blog: Wearing your technology
Naked Creative’s Alan MacDonald on how wearable technology has evolved, from Nike and Reebok to a mind-controlled bicycle.