Articles Tagged ‘Wearable technology’

Patch

L’Oreal brings its UV patch to Canada

The smart patch from La Roche-Posay helps tell the wearer when it’s time to reapply sunscreen.

Telus

Telus’ new year fitness plan

The telco uses a digital campaign to drive potential fitness tech buyers to its Learning Centre locations.

Wearables_FashionDiscovery

Wearables go beyond the fitness category

On what lies ahead for the tech and why brands don’t need to create their own hardware to get in on the game.

omsignal

New bio-sensing shirt co kicks off a launch campaign

To sell OmSignal’s new teched-out shirts, Tuxedo targeted fitness buffs wanting to take their workout further.

Samsug-7

Samsung’s #TrendingNow

The Galaxy S5 and Gear wearables have arrived in Canada, along with what the brand hopes is a share-worthy campaign.

glass

Infographic: The evolution of wearables

How an abacus ring paved the way for Fitbit, Nike FuelBand and Google Glass.

heap

Instrument-less music

How to reinvent music with gloves and augmented reality.

shutterstock_167429915

SXSW blog: Wearables are the future

BBDO’s Linda Carte looks at how these devices will change the conversation around security and health.

Copied from Stimulant -

Wearable upstarts

From a bracelet that identifies your heartbeat to a brainwaves-measuring headband, cool tech is right in your backyard.

second skin

A digital second skin

Devices controlled with the blink of an eye or wave of the finger.

Fuel

SXSW blog: Wearing your technology

Naked Creative’s Alan MacDonald on how wearable technology has evolved, from Nike and Reebok to a mind-controlled bicycle.