Leo Burnett, DDB and FCB got to add a gold jacket with slick black lapel, to their closets after the Bessies last night. Oh, and the jackets each came with a Best of Show trophy too.
The three shops picked up the coveted trophies in three categories: Digital, Television and Craft. The first Digital Best of Show was awarded to Leo Burnett for its attempts to erase stereotypes surrounding the term “Like A Girl” for P&G brand Always. The Television prize went to DDB for also instilling confidence (this time in hockey players) with its humorous “Pep Talk” for Netflix, and the Craft award went to FCB for packing a powerful punch in its “Invade” spot for Ontario Tourism.
A few other notable prizes were given out. Creative director Chris Staples of Rethink received the Spiess Award, director Michael Clowater was given the Don Award, while Radke vice-president and producer Scott Mackenzie received the Janet Wood Award and compositor Ernie Mordak was given the Bob Mann Award.
Below is a list of the Gold winners (along with the Silvers they picked up) from last evening’s event:
DDB: (5 Gold, plus 5 Silver)
Best of Show: Netflix “Pep Talk”
Gold Film for Television: Television Campaign: Netflix “You gotta get it to get it”
Gold Advertising Craft: Copywriting: Netflix “Pep Talk”
Gold Digital Film: Digital Single: Cheerios “Dadhood”
Gold Craft: Casting: Cheerios “Dadhood”
Gold Craft: Direction: Cheerios “Dadhood”
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FCB Toronto: (4 Gold, plus 1 Silver)
Best of Show: Ontario Tourism “Invade”
Gold Craft: Best Use of Music: Ontario Tourism “Invade”
Gold Craft: Editing: Ontario Tourism “Invade”
Gold Craft: Sound Design: Ontario Tourism “Invade”
Gold Craft: Colourist: Ontario Tourism “Invade”
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Leo Burnett: (1 Gold, plus 1 Silver)
Best of Show: Alawys “#LikeAGirl”
Gold Digital Film: Digital Single: Always “#LikeAGirl”
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Grey: (4 Gold)
Gold PSA / Cause Marketing Campaign: The Salvation Army “Kettle”
Gold Craft: Animation: The Salvation Army “Food”
Gold Craft: Animation: The Salvation Army “Shelter”
Gold Craft: Animation: The Salvation Army “Clothing”
BBDO: (2 Gold, plus 3 Silver)
Gold Digital Film: Integrated Campaign: Harvey’s “Copyright”
Gold Craft: Sound Design: Canadian Paralympic Committee “What’s There – Team”
JWT: (2 Gold, plus 3 Silver)
Gold Pro-Bono / Self-Promotion Campaign: Canadian Film Fest “Canadian Zombie”
Gold Craft: Best Use of Music: SickKids “Kael Fighter”
Anomaly: (2 Gold, plus 1 Silver)
Gold Advertising Craft: Art Direction: Johnnie Walker “The Gentleman’s Wager”
Gold Craft: Cinematography: Johnnie Walker “The Gentleman’s Wager”
Alter Ego: (2 Gold, 1 Silver)
Gold Craft: Colourist: Ontario Tourism “Invade”
Gold Craft: Colourist: Air Canada “Journeys Revealed – Your World Awaits”
Rooster Post: (2 Gold)
Gold Craft: Editing: Ontario Tourism “Invade”
Gold Craft: Editing: Volkswagen “Once More: The Story of VIN 903847”
Cundari: (1 Gold, plus 6 Silver)
Gold Craft: Sound Design: BMW “Ultimate Racetrack”
TBWA/Toronto: (1 Gold, plus 5 Silver)
Gold Advertising Craft: Copywriting: Accessible Media “Old House”
Rethink: (1 Gold, 3 Silver)
Gold Digital Film: Digital Campaign: Molson Canadian “The Beer Fridge – Project Indonesia”
Lg2: (1 Gold, plus 2 Silver)
Gold PSA / Cause Marketing Single: “Messenger”
Red Urban: (1 Gold, plus 1 Silver)
Gold Film for Television: Television Single: Volkswagen “Once More: The Story of VIN 903847”
Proximity: (1 Gold, plus 1 Silver)
Gold Craft: Cinematography: Canadian Olympic Committee “#WeAreWinter”
Married to Giants: (1 Gold, plus 1 Silver)
Gold Craft: Editing: Toronto Raptors “#WeTheNorth”
Sons & Daughters: (1 Gold, plus 1 Silver)
Gold Craft: Editing: Canadian Paralympic Committee “It’s What’s There”
Jigsaw Casting: (1 Gold, plus 1 Silver)
Gold Craft: Casting: Cheerios “Dadhood”
John St: (1 Gold)
Gold Pro-Bono / Self-Promotion Single: John St. “ExFEARiential”
Giants & Gentlemen: (1 Gold)
Gold Film for Television: Television Single: “Dad Pad Thai”
Studio M: (1 Gold)
Gold Digital Film: Digital Single: WetJet “Christmas Miracle”
RMW Music: (1 Gold)
Gold Craft: Sound Design: Canadian Paralympic Committee “It’s What’s There”
