Annette Bourdeau
CFRB wants to talk
NewsToronto’s CFRB 1010 Radio, a property of Montreal-based Astral Media, is trying to raise its profile and get people talking by posing provocative questions around the city via the use of some unusual media placements.
Something fishy
NewsParc Aquarium du Quebec is baiting visitors with a colourful outdoor campaign that includes unique media executions like posters on interior bus roofs and wrapped ‘fish benches.’ The latter plays on the common French expression banc de poisson, which can mean a group of fish or in this case, quite literally a bench of fish.
Candid Campbell
NewsIt takes a lot of guts to put an employee on camera admitting he doesn’t eat his own company’s food.
Labatt’s sexy stash
NewsSure, moderation is probably the best plan when it comes to alcohol-infused nights out. But that’s not always realistic. So the latest advocacy ads from Toronto-based Labatt Breweries advise party-goers to be prepared, with two sexy executions showing a busty woman and a low-riding man stashing cab fare in their cleavage and crotch regions, respectively.
Them’s fightin’ ads
NewsIt’s a bird, it’s a plane…uh, yeah. It’s a plane. A branded fighter jet, to be precise, being carted around New York City and attracting stares from curious onlookers.
Virgin island
NewsAh, V Fest. An annual celebration of music, Virgin Mobile, Sir Richard Branson and, of course, sponsorship activations.
New friend request
NewsCentennial College is encouraging people to expand their ‘social networks’ to encompass the world via Humanracebook.com, a new initiative that cleverly combines social responsibility with social media.
