Annette Bourdeau

Contact Annette by sending an email to abourdeau@brunico.com

Articles by Annette Bourdeau
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Taiga Bioactives beautifies its medicine chest

Who said cold sore cream can’t be sexy?

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Lexus lets you see what raw power looks like

Toyota Canada’s luxury brand is launching a ridiculously high-performance model called the IS F this spring. The speedometer goes to 300, and it has eight gears and a 416hp engine. To play this up, Toronto-based AOR Dentsu Canada is putting together an ‘artists’ series’ of visual interpretations of the engine’s performance.

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Sony Ericsson focuses on mobile photogs

Calling all camera phone artistes.

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BMW glows with Vice

Now you see it, now you don’t.

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Wal-Mart de Mexico signs Sportacus

Wal-Mart de Mexico is bringing in the big guns to mark its stance against childhood obesity. It just signed a multi-year agreement with Iceland-based LazyTown Entertainment, the international entertainment brand dedicated to promoting children’s health whose main star is spandex-clad athlete Sportacus.

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Michelina’s dances away from jingle

Goodbye Macarena. Hello Mama.

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Mackenzie snaps spendthrifts out of denial

Are you a ‘Denialer’?

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Museum blends to stand out

Who knew art from the 1800s could blend so seamlessly with work from today?

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Will Canadians love Lowe’s?

Home improvement giant Lowe’s entered the Canadian market last December amid much fanfare. It struck many as a bold move, with Home Depot, Rona, Home Hardware and Canadian Tire already engaged in cutthroat competition.

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E-com wars: U.S. frenemies?

Canadian online sales have seen double-digit growth over the past five years. But a recent study by J.C. Williams revealed that Canuck retailers are two to four years behind their American counterparts when it comes to growing their e-biz, leading many Canadians to order from south of the border. What’s the plan?

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Ads pop in on hotel guests

Tourist dollars can be pretty lucrative for many businesses. And what better place to reach them than in their hotel rooms when they’re deciding what to do?

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Oxfam’s intimidation tactics score great work

What do you do when you’re ambushed by Marg Delahunty, decked out in full warrior regalia?

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Canon’s UGC writing on the wall

Canon Canada decided to take a cue from cavemen, who told stories through images carved into cave walls, and invite consumers to tell their personal histories using 12 photos at Canontellyourstory.ca. The microsite builds on its ‘Tell Your Story’ mass campaign that launched last fall.

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Energizer’s new digs

Energizer Canada wants to get consumers thinking about batteries more. So it’s overhauling its website and creating a community of user-generated household tips.

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Hammering home baking soda’s eco-friendly side

Seems everything has its own awareness week these days, so why not baking soda?