Christopher Lombardo
Starbucks picks Sid Lee
The selection comes as the coffee giant is planning to focus on creating more Canada-specific campaigns.
Ancestry.ca turns family trees into historical dramas
The genealogy service launches a new campaign that aims to capture the excitement of uncovering family history.
How Freshii is moving beyond QSR
The fast casual resto is driving competition in aisle, entering places like Walmart and Shell C-stores with its fresh food.
Coca-Cola looks to score big with small bottle
The beverage giant has developed a Mini bottle to reach those on-the-go and cater to demands for smaller portions.
Earth’s Own calls for plant-based revolution
To go beyond the category’s typical functional messaging, the non-dairy brand is rebranding with a focus on sustainability.
Quebec’s Tourism Alliance takes a documentary approach
A new web series aims to show off the province from the traveller’s point of view.
Behind Orangetheory’s rapid Canadian expansion
The fitness brand is breaking through by tapping into a demand for performance-tracking tech and data.
Couche-Tard acts like a good neighbour
The convenience store banner moves towards more bold, humorous brand-building in its latest Quebec campaign.
Juicy Fruit remixes its classic jingle
The gum brand is looking to make “an ear worm” more relevant to Gen Z and bring them into the fold.
Children of the Street shows the signs of toxic masculinity
The non-profit continues its mission to end sexual violence by educating young men on one of its root causes.
WestJet shows appreciation for one of its own
The airline spotlights how it has worked with Make-A-Wish, enforcing the role of “care” in its brand positioning.
Using data as an aide for tone deafness
A CMO Council survey reveals how marketers can use “dark” data to think about customers as humans, not targets.
Addison makes first awareness push through branded content
A Quebec electronics retailer’s first marketing effort is a web series showing the hijinks of staff in its stores.
OMVIC takes car buyers to school
The consumer protection board is hoping to help consumers see issues before they buy in an 80s sitcom-themed campaign.
CREA sings a song about regret
The association’s latest effort to get Canadians to work with a realtor focuses on some more realistic consequences.
