Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
starbuckscup

Starbucks picks Sid Lee

The selection comes as the coffee giant is planning to focus on creating more Canada-specific campaigns.

JOURNEY 2

Ancestry.ca turns family trees into historical dramas

The genealogy service launches a new campaign that aims to capture the excitement of uncovering family history.

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How Freshii is moving beyond QSR

The fast casual resto is driving competition in aisle, entering places like Walmart and Shell C-stores with its fresh food.

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Coca-Cola looks to score big with small bottle

The beverage giant has developed a Mini bottle to reach those on-the-go and cater to demands for smaller portions.

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Earth’s Own calls for plant-based revolution

To go beyond the category’s typical functional messaging, the non-dairy brand is rebranding with a focus on sustainability.

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Quebec’s Tourism Alliance takes a documentary approach

A new web series aims to show off the province from the traveller’s point of view.

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Behind Orangetheory’s rapid Canadian expansion

The fitness brand is breaking through by tapping into a demand for performance-tracking tech and data.

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Couche-Tard acts like a good neighbour

The convenience store banner moves towards more bold, humorous brand-building in its latest Quebec campaign.

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Juicy Fruit remixes its classic jingle

The gum brand is looking to make “an ear worm” more relevant to Gen Z and bring them into the fold.

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Children of the Street shows the signs of toxic masculinity

The non-profit continues its mission to end sexual violence by educating young men on one of its root causes.

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WestJet shows appreciation for one of its own

The airline spotlights how it has worked with Make-A-Wish, enforcing the role of “care” in its brand positioning.

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Using data as an aide for tone deafness

A CMO Council survey reveals how marketers can use “dark” data to think about customers as humans, not targets.

addison

Addison makes first awareness push through branded content

A Quebec electronics retailer’s first marketing effort is a web series showing the hijinks of staff in its stores.

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OMVIC takes car buyers to school

The consumer protection board is hoping to help consumers see issues before they buy in an 80s sitcom-themed campaign.

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CREA sings a song about regret

The association’s latest effort to get Canadians to work with a realtor focuses on some more realistic consequences.