Christopher Lombardo
Fairtrade Canada shows the harm of banana harvesting
The non-profit is writing messages directly on peels to rally consumer support for ethically harvested products.
Babcock may be gone, but his socks live on with a different name
The brand now known as Major League Socks launches a social campaign to extend its reach beyond Leafs fans.
Loblaw grows its digital shelf
Experts weigh in on the grocery banner expanding its PC Express offerings into pet, home and baby products.
Keurig pops up, touts K-Cup recycling
The coffee brewer is educating consumers about its recycling program during its holiday mall activation.
Is it “Avotime” for avocados?
Avocados From Mexico blankets stores with displays to get Canadians to think of the fruit beyond guacamole.
Grocers get vocal about local
From Shopper Marketing Report: How Metro, Sobey’s, Longo’s and Loblaw are expanding support for domestic producers.
Why WWF Canada is talking about the deadly impact of fake flowers
The organization is trying to get Canadians to rethink their relationship to other forms of plastic, beyond single-use bottles.
What are the top five retailers for holiday shoppers?
A recent survey also finds that higher income demographics prefer online retailers.
Dairy Farmers of Ontario teams up with SickKids and Mondelez
A giving program, based on leaving cookies and milk out for Santa, is the first step in more potential collaborations on CSR.
Coca-Cola taps old favourites for big holiday push
The brand is adapting “Share a Coke” and bringing back its iconic winter characters to boost its second-biggest selling season.
Up to the Minute: Frank Palmer establishes creative scholarship
Plus, BonLook announces a new comms AOR and Ketchum adds two VPs.
Sobeys puts families first for the holidays
The grocery banner continues to focus on the importance of food and family to create separation from its sister brands.
Simplii looks to smooth foreign currency exchanges
CIBC’s digital banking brand focuses on a service more associated with branches as part of its focus on convenience.
Boston Pizza delivers a caroling pizza box
The latest pizza-related stunt aims to promote delivery during the holidays to stand out from the casual dining competition.
Best Buy goes back in time for holiday campaign
The retailer tells its story in reverse as it continues to focus on the happiness of gift-giving.
