Christopher Lombardo
The North Face goes big to talk about functionality
One of the brand’s largest ever campaign investments uses extreme conditions to show what sets a new fabric apart.
Air Canada brings Canadian values to global travellers
The airline enlists Sandra Oh as part of its first major push to build awareness among international audiences.
Up to the Minute: Hall + Co announces two VP hires
Plus, Bishop Integrated relaunches as Brock & Belle and names new leadership.
GoDaddy taps granddaddy Raptor for storytime
Muggsy Bogues sets up a site for his children’s book, telling fans and non-fans alike about the hosting service’s ease of use.
Baffin slows down to stand out
The footwear brand’s recent acquisition by Canada Goose helps it put more muscle behind a poetry-centric campaign.
Doctors use Canadian icons as target practice in PSA
An advocacy group of frontline medical staff aims to show that a ban on semi-automatic weapons isn’t just an American issue.
Purelygreat hopes to cast a spell on skeptical consumers
The brand takes a disruptive approach to convincing the world it is “ready” for a natural deodorant.
Addition Elle puts the fashion industry on notice
The retailer questions why an industry that prides itself on bold ideas can’t come up with products that include plus-size women.
Giant Tiger gets inside the heads of its customers
The growing discount retailer’s new campaign shows that its selection and shopping experience is attractive for reasons beyond price.
Re/Max creates web series about home buying hurdles
“#HomeGoals” is an effort to build recognition among millennials, who are becoming a bigger part of a competitive market.
EQ Bank keeps it simple
The digital-only bank, looking to compete with others in the space, talks about its benefits in a way the average Canadian can understand.
Ontario gets Nude in October
The vodka brand will debut in the LCBO this month, tapping into the growing low cal, low sugar trend.
Nom Noms World Food comes to Pusateri’s
The brand’s on-the-go meals make their GTA debut with sampling, ghost kitchens and food carts.
Stella Artois gets immersive, again
The brand is activating at Refinery 29′s made-for-Instagram 29Rooms event to get people to pair its beer with food.
Gen Z Canadians less keen on green than Americans
U.S. consulting firm A.T. Kearney also finds that young Canadians are more forgiving of bad retail experiences.
