Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
Fjallraven

Inside Fjallraven’s Canadian expansion

The Swedish hiking and adventure company is quickly bringing its premium sustainability mission to Canada.

Wealthsimple

Wealthsimple drops its own Raptors spot

The digital investing company recreates Kawhi Leonard’s buzzer-beater to remind customers of its new stock trading service.

danone-2

Danone starts a yogurt revolution (kind of)

A national campaign emphasizes natural ingredients and not adding sugar to capture a millennial audience.

nutrl7

Nutrl wants drinkers to see other people

The ready-to-drink vodka brand introduces a new product line with a sequel to its launch campaign.

disruption__KPMG

Canadian CEOs less confident than in 2018

A KPMG survey shows that emerging technology and talent shortages are also undermining disruptive appetites.

CIBC-ad

CIBC builds its relationship with entrepreneurs

The bank aims to emphasize its teamwork-focused approach in an effort to show a less transactional form of business banking.

Turkey

Growing turkey share

The Turkey Farmers of Canada look to change meat perceptions and boost consumption of the bird year-round.

frank-GoodScout

Apply Digital launches GoodScout

The Vancouver-based studio grows beyond digital product expertise with the launch of its new marketing agency.

KLM_

KLM highlights diversity and a sense of adventure

The airline continues to reunite families across the globe as part of an ongoing focus on the Canadian market.

Woman using smartphone or mobile phone

Mobile strategies at retail

At this year’s Store conference, panelists from Walmart, FGL Sports and Holt Renfrew discuss the integration of mobile in store.

CMO Research

Gen Z expect more from in-store

A Nielsen study commissioned by American Express Canada looks at the youth cohort’s shopping expectations.

Foodlavie

Metro partners with Foodlavie

The chain hopes a strategic partnership with the foodie site will drive more grocery purchases online.

CARTIER

New partners take over Cartier

The new leadership wants to ensure the agency will stay fully Quebec-owned and independent.

iogo_

Iogo goes beyond animation

The yogurt brand takes multiple approaches to both explain and humanize functional elements of its products.

RPNAO-nurse

What goes into a nurse’s quality of care?

The Registered Practical Nurses Association of Ontario highlights the depth of knowledge required to do a nurse’s job.