Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
Kit_KAT

A Kit Kat store is coming to Canada

The confectionary is bringing a permanent version of its experiential DIY store to Toronto in an effort to premiumize the brand.

sleep country

Sleep and mental sharpness drivers for shoppers

A Pearl report also reveals which frozen foods resonate with health-conscious consumers as they look to eat and age well.

Pizza_1

Pizzaiolo puts the focus on quality in rebranding

The Toronto-area pizza QSR is updating its look and store design to give it a “handcrafted” feel.

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Muskoka asks urbanites to disconnect

In a campaign for its Detour IPA, the craft brewer moves away from talking about processes and ingredients.

MADDboating

MADD drives home the dangers of impaired boating

The organization draws a direct comparison with drunk driving in a bid to change lax attitudes about drinking on the water.

MGD_campaign

MGD fuses fashion and music to sway spirit drinkers

The brand hopes the authenticity of a streetwear line and hip hop track will help it compete in a beer-averse nightlife scene.

serta-image

Serta thinks outside the box

The legacy brand taps Canadian Tire’s reputation and distribution network to launch its new mattress-in-a-box.

diaper-PG

Innovation Monitor: P&G pursues sustainable diapers

The CPG co is developing recyclable absorbent diapers as part of its broader sustainability goals.

corner-office

Rogers, L’Oreal and Princess Margaret name new marketing heads

Three top organizations in their fields have recently named new leadership.

BMW_CL2

BMW brings M Festival to Canada

The automaker brings high-performance M series aficionados together as its builds its experiential side.

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The appeal of the specialty grocer

Smaller boutique retailers are seeing a growth spurt as they offer convenience for more frequent shoppers.

larry

Sustainability and health-led disruptors enter retail

From a plant-based grocer to sugar-free ketchup, here’s how four brands are taking their ethos into a new territory.

Pizza Pizza Limited-Pizza Pizza Adds Plant-Based Protein Options

CPGs take to QSRs

Kraft Heinz and Yves Veggie Cuisine went beyond grocery, partnering with Smokes and Pizza Pizza to drive shopper engagement.

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In the aisles at Golf Town

CMO Fred Lecoq discusses the programs and partnerships that are meant to drive more women and youth to its stores.

e-sports

Vivintel breaks down Canadian esports market

New research finds that while Gen Z dominates, there is a sizeable high-net worth contingent of Gen Xers.