Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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Fairtrade Canada shows the harm of banana harvesting

The non-profit is writing messages directly on peels to rally consumer support for ethically harvested products.

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Babcock may be gone, but his socks live on with a different name

The brand now known as Major League Socks launches a social campaign to extend its reach beyond Leafs fans.

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Loblaw grows its digital shelf

Experts weigh in on the grocery banner expanding its PC Express offerings into pet, home and baby products.

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Keurig pops up, touts K-Cup recycling

The coffee brewer is educating consumers about its recycling program during its holiday mall activation.

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Is it “Avotime” for avocados?

Avocados From Mexico blankets stores with displays to get Canadians to think of the fruit beyond guacamole.

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Grocers get vocal about local

From Shopper Marketing Report: How Metro, Sobey’s, Longo’s and Loblaw are expanding support for domestic producers.

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Why WWF Canada is talking about the deadly impact of fake flowers

The organization is trying to get Canadians to rethink their relationship to other forms of plastic, beyond single-use bottles.

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What are the top five retailers for holiday shoppers?

A recent survey also finds that higher income demographics prefer online retailers.

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Dairy Farmers of Ontario teams up with SickKids and Mondelez

A giving program, based on leaving cookies and milk out for Santa, is the first step in more potential collaborations on CSR.

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Coca-Cola taps old favourites for big holiday push

The brand is adapting “Share a Coke” and bringing back its iconic winter characters to boost its second-biggest selling season.

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Up to the Minute: Frank Palmer establishes creative scholarship

Plus, BonLook announces a new comms AOR and Ketchum adds two VPs.

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Sobeys puts families first for the holidays

The grocery banner continues to focus on the importance of food and family to create separation from its sister brands.

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Simplii looks to smooth foreign currency exchanges

CIBC’s digital banking brand focuses on a service more associated with branches as part of its focus on convenience.

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Boston Pizza delivers a caroling pizza box

The latest pizza-related stunt aims to promote delivery during the holidays to stand out from the casual dining competition.

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Best Buy goes back in time for holiday campaign

The retailer tells its story in reverse as it continues to focus on the happiness of gift-giving.