Christopher Lombardo
Inside Fjallraven’s Canadian expansion
The Swedish hiking and adventure company is quickly bringing its premium sustainability mission to Canada.
Wealthsimple drops its own Raptors spot
The digital investing company recreates Kawhi Leonard’s buzzer-beater to remind customers of its new stock trading service.
Danone starts a yogurt revolution (kind of)
A national campaign emphasizes natural ingredients and not adding sugar to capture a millennial audience.
Nutrl wants drinkers to see other people
The ready-to-drink vodka brand introduces a new product line with a sequel to its launch campaign.
Canadian CEOs less confident than in 2018
A KPMG survey shows that emerging technology and talent shortages are also undermining disruptive appetites.
CIBC builds its relationship with entrepreneurs
The bank aims to emphasize its teamwork-focused approach in an effort to show a less transactional form of business banking.
Growing turkey share
The Turkey Farmers of Canada look to change meat perceptions and boost consumption of the bird year-round.
Apply Digital launches GoodScout
The Vancouver-based studio grows beyond digital product expertise with the launch of its new marketing agency.
KLM highlights diversity and a sense of adventure
The airline continues to reunite families across the globe as part of an ongoing focus on the Canadian market.
Mobile strategies at retail
At this year’s Store conference, panelists from Walmart, FGL Sports and Holt Renfrew discuss the integration of mobile in store.
Gen Z expect more from in-store
A Nielsen study commissioned by American Express Canada looks at the youth cohort’s shopping expectations.
Metro partners with Foodlavie
The chain hopes a strategic partnership with the foodie site will drive more grocery purchases online.
New partners take over Cartier
The new leadership wants to ensure the agency will stay fully Quebec-owned and independent.
Iogo goes beyond animation
The yogurt brand takes multiple approaches to both explain and humanize functional elements of its products.
What goes into a nurse’s quality of care?
The Registered Practical Nurses Association of Ontario highlights the depth of knowledge required to do a nurse’s job.
