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Articles by Guest Contributor

Taking a historical approach to disruption and profit

No Fixed Address’ David Jowett looks to the past to provide tips on how agencies can adapt for the future.


Do you suffer from ‘screenesthesia’?

Brainsights’ Kevin Keane explains what happens when you ignore the context in which your content appears.


Letter to the editor: Why I celebrated a CASSIES win

Responding to a letter from last week, Kruger CMO Nancy Marcus offers a client-side perspective on the value of the awards.


Letter to the editor: Are all awards equally effective?

Industry vets ask why Canadian advertisers are walking away from the one award they feel is fully focused on results.


Agency, disrupt thyself! (column)

Consultant Sarah Ivey weighs in from Ad Week in NYC on why digital-first just isn’t cutting it anymore.


Handle with kid gloves

If there’s one group of people you should treat with the utmost care and consideration, it’s your customers. If there’s a second group, it’s your qualified prospects. Those tenets are so obvious you’re probably sitting there right now sarcastically saying, ‘No kidding, Bob.’


Stupid direct marketing tricks: Dr. Bob’s Compendium of DM Dos & Don’ts

Feeling results-challenged? Looking for ways to add vim and vigour to a flagging campaign? Take a dose of good, old-fashioned DM common sense, as prescribed by Dr. Bob.