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Articles by Guest Contributor
BDC

BDC puts small businesses’ growth front-and-centre

The crown corp champions the entrepreneurial spirit with a web series spotlighting businesses at critical moments.

BackPageFINAL

Back Page: Who will be 2020′s Agency of the Year winner?

Arrivals+Departures reminds us that people, not algorithms, are still at the heart of great work.

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How to capture consumers with branded podcasts: column

Eighty-Eight’s Fatima Zaidi offers words of advice for how to make sure consumers actually listen to your content.

Car commercial

Does the isolation effect remain relevant today?

Manning Gottlieb OMD’s Richard Shotton explores the scientific case for breaking category norms.

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Advertising Week 2018: Living in uncertain times

Agents of Necessity CEO Sarah Ivey explains why tension between the big issues might be what the industry needs.

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Why account people need to get creative to survive

Dorian Burns-Coyne on how account managers can add value by getting out of their lane and broadening their mind.

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How to harness the pratfall effect

Manning Gottlieb OMD’s Richard Shotton uses behavioural psychology to show that the perfect brand strategy is to be imperfect.

The missing role at the C-Suite table: the customer

Delvinia’s Steve Mast explains why brands need to bring the voice of the consumer into the boardroom.