Staff

Contact Staff by sending an email to s@brunico.com

Articles by Staff
cannes lions

Cannes 2016: Canada brings home seven Lions

A good showing in Radio and wins in Direct and Promo balance out Canadian work being shut out of other categories.

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Cannes 2016: Canada gets 28 more shortlist mentions

Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.

Raising

Cannes 2016: Canada picks up 28 shortlist nods

Five categories including Promo, Print and Glass were announced, with Canadians having a particularly strong showing in Radio and Direct.

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Payments, produce and Popsicles: Three summer shopper trends

TracyLocke’s Jason Dubroy on what’s heating up, just as the weather does.

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Three lessons on retail innovation

Post STORE 2016, Jackman Reinvents’ Mike Magnacca looks at how the mindset on digital is shifting.

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Let’s be brave again

Taxi’s Thomas Kenny on why complacency and diminishing audiences mean the industry must create a better value exchange.

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Shopper marketing forum: Lessons from day two

From balancing competing brands’ wants and needs to multicultural strategies, here are three takeaways from yesterday’s event.

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The retail transformation imperative

SapientNitro’s Mark Anthony on the mindsets retailers must adopt to stay competitive.

Bees

Why believability is the only competitive advantage

CSR experts Pamela Divinsky and Jon Duschinsky on why marketing programs aren’t enough to show you care.

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Cannes Contenders 2016: Staff picks

The teams at strategy and Media in Canada pick the campaigns they think have a shot at Lions this year.

BCON EXPO 2016

Creating killer branded content: Five lessons from BCON Expo 2016

From working with influencers to taking cues from TV pilots, here are some key takeaways from yesterday’s conference.

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The myths of conscious consumerism

Public’s Phillip Haid takes on common assumptions about purchasing for social good.

Pepper

Why ‘faster, better, cheaper’ isn’t efficient

Evoking emotion in retail is impactful, but the next frontier is responding to it, says Hunter Straker’s Lavana Pauk.

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Why a Chinese New Year campaign is not enough

Focus Communications’ Loretta Lam on why retailers can’t ignore the growing influx of Asian luxury shoppers.

Pepsi

A personalized win strategy for CPG

Highly customized products and experiences are where the opportunities lie, says Hunter Straker’s Sheri Pearson.