Searching for (agency) love
Former CPG marketer John Bradley on what clients are doing wrong when it comes to finding a new shop.
The future is female, and other lessons
FCB/Six’s Krystle Mullin, fresh from Cannes’ See It Be It program, on tackling the ad world’s gender imbalance.
Ramadan marketing, anyone?
Focus Communications’ Raza Mankani on the big opportunity around Canada’s growing Muslim communities.
Do you believe in advertising?
Andrew Carty on why a crisis in confidence is a bigger problem than shrinking budgets or fractured media.
Data gets up close and personal
Innocean’s Scott Suthren imagines what might become a typical interaction with a company just four years from now.
The battle for cross-platform data
Addressability places the internet in conflict with all legacy media, and so far it’s winning.
Up to the Minute: Thinkingbox hires six
Plus: MDC Partners makes an acquisition, CMPA gets a new marketer and more news you may have missed.
Brunico Communications acquires Achilles Media
Strategy’s parent company has acquired the assets of Toronto-based Achilles, including the operating rights to the Banff World Media Festival.
Back to basics on data
FCB/Six president Andrea Cook on why looking back can help marketers avoid being overwhelmed.
The case against short-termism in creativity
Edelman Canada’s Lisa Kimmel on why ignoring the business case means putting creativity out of business.
Cannes 2016: Canada comes up short in final categories
While Canada was shut out of Film, Titanium and Integrated, the country’s Young Marketers go home with a Bronze.
Cannes 2016: Canada brings home wins in first Entertainment Lions
JWT, Jam3 and Canada Goose pick up Lions, while Beyonce’s “Formation” takes a Grand Prix in the Entertainment for Music Lions.
Cannes 2016: Why I’m thanking creativity
Young Lions juror Mark Childs on why the next gen should remind seasoned marketers to take risks and never settle.
Cannes 2016: Does copy testing kill – or create – great work?
JWT’s Brent Choi on the role of testing in award-winning Film campaigns.
Cannes 2016: Where are you, planners?
FCB Toronto’s Shelley Brown asks if we’re living with the myth that strategy and creative can be separated.