The battle for cross-platform data
Addressability places the internet in conflict with all legacy media, and so far it’s winning.
Up to the Minute: Thinkingbox hires six
Plus: MDC Partners makes an acquisition, CMPA gets a new marketer and more news you may have missed.
Brunico Communications acquires Achilles Media
Strategy’s parent company has acquired the assets of Toronto-based Achilles, including the operating rights to the Banff World Media Festival.
Back to basics on data
FCB/Six president Andrea Cook on why looking back can help marketers avoid being overwhelmed.
The case against short-termism in creativity
Edelman Canada’s Lisa Kimmel on why ignoring the business case means putting creativity out of business.
Cannes 2016: Canada comes up short in final categories
While Canada was shut out of Film, Titanium and Integrated, the country’s Young Marketers go home with a Bronze.
Cannes 2016: Canada brings home wins in first Entertainment Lions
JWT, Jam3 and Canada Goose pick up Lions, while Beyonce’s “Formation” takes a Grand Prix in the Entertainment for Music Lions.
Cannes 2016: Why I’m thanking creativity
Young Lions juror Mark Childs on why the next gen should remind seasoned marketers to take risks and never settle.
Cannes 2016: Does copy testing kill – or create – great work?
JWT’s Brent Choi on the role of testing in award-winning Film campaigns.
Cannes 2016: Where are you, planners?
FCB Toronto’s Shelley Brown asks if we’re living with the myth that strategy and creative can be separated.
Cannes 2016: Why are we thanking creativity?
DDB Canada’s Lance Saunders questions whether the festival’s theme is just blind faith.
Cannes 2016: 19 shortlist spots for Canada
Drake is among those shortlisted in the first-ever Music category, Jam3 gets four in Entertainment and nine noms land in Film.
Cannes 2016: Jam3 wins Cyber Gold with MTV
Canadians picked up Lions in Creative Data and Media, but didn’t make the cut for Innovation or Mobile.
Cannes roundup 2016: What you need to know so far
Canada adds to its Lions tally, what makes Radio and Innovation winners, plus a note about our awards coverage.
Cannes 2016: Canada Goose, Leo, Grey and Critical Mass pick up Lions
Canada won in PR, Digital Craft and Design but was shut out of the Outdoor and Product Design categories.