Staff

Contact Staff by sending an email to s@brunico.com

Articles by Staff
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Searching for (agency) love

Former CPG marketer John Bradley on what clients are doing wrong when it comes to finding a new shop.

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The future is female, and other lessons

FCB/Six’s Krystle Mullin, fresh from Cannes’ See It Be It program, on tackling the ad world’s gender imbalance.

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Ramadan marketing, anyone?

Focus Communications’ Raza Mankani on the big opportunity around Canada’s growing Muslim communities.

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Do you believe in advertising?

Andrew Carty on why a crisis in confidence is a bigger problem than shrinking budgets or fractured media.

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Data gets up close and personal

Innocean’s Scott Suthren imagines what might become a typical interaction with a company just four years from now.

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The battle for cross-platform data

Addressability places the internet in conflict with all legacy media, and so far it’s winning.

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Up to the Minute: Thinkingbox hires six

Plus: MDC Partners makes an acquisition, CMPA gets a new marketer and more news you may have missed.

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Brunico Communications acquires Achilles Media

Strategy’s parent company has acquired the assets of Toronto-based Achilles, including the operating rights to the Banff World Media Festival.

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Back to basics on data

FCB/Six president Andrea Cook on why looking back can help marketers avoid being overwhelmed.

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The case against short-termism in creativity

Edelman Canada’s Lisa Kimmel on why ignoring the business case means putting creativity out of business.

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Cannes 2016: Canada comes up short in final categories

While Canada was shut out of Film, Titanium and Integrated, the country’s Young Marketers go home with a Bronze.

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Cannes 2016: Canada brings home wins in first Entertainment Lions

JWT, Jam3 and Canada Goose pick up Lions, while Beyonce’s “Formation” takes a Grand Prix in the Entertainment for Music Lions.

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Cannes 2016: Why I’m thanking creativity

Young Lions juror Mark Childs on why the next gen should remind seasoned marketers to take risks and never settle.

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Cannes 2016: Does copy testing kill – or create – great work?

JWT’s Brent Choi on the role of testing in award-winning Film campaigns.

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Cannes 2016: Where are you, planners?

FCB Toronto’s Shelley Brown asks if we’re living with the myth that strategy and creative can be separated.