s » strategy

Staff

Contact Staff by sending an email to s@brunico.com

Articles by Staff
Screen Shot 2018-01-29 at 1.25.48 PM

CASSIES Bronze: Koodo tackles phone bill shock

Camp Jefferson’s “Shock-Free Data” campaign helped launch a service that allows customers to put a pause on their data.

Screen Shot 2018-01-29 at 1.07.32 PM

CASSIES Bronze: Greenfield’s natural billboard

The sustainable meat company put its marketing where its mouth is in a campaign that turned an alfalfa field into an all-natural billboard.

Gain by Gain Image 1

CASSIES Gold: Gaining cents with scents

Leo and P&G take a playful, premium approach to help Gain elevate itself from other detergents.

Screen Shot 2018-01-29 at 4.53.44 PM

CASSIES Silver: Stonemill takes it slow

A campaign by Mass Minority drove sales in a declining category by showing what makes European bread-making special..

Screen Shot 2018-01-29 at 1.29.24 PM

CASSIES Bronze: Fisherman’s Friend tackles first world problems

The no-nonsense “Suck It Up” campaign by Giants & Gentlemen took inspiration from the brand’s Original Extra Strong product.

blockchain-3019121_1920

So why should you care about blockchain?

BBDO’s Thomas Kenny and Zach Kula break down the marketing implications for the biggest buzzword in tech.

canneslion

Back page: Cannes is changing

No Fixed Address predicts the next Cannes crowd in an evolving industry environment.

Versailles1

Broadcaster strategies behind mid-season TV

Many of the country’s major networks are sticking to “escapist” programming this winter to draw in viewers.

Natrel

Strategy’s 2017 Nice List: Part 2

From meticulous films to stigma-busting campaigns, here’s another round of advertising worthy of year-end recognition.

IKEA

Strategy’s 2017 Nice List: Part 1

Our editorial staff take a look at the creative work deserving of some extra recognition.

Failure crisis concept lost business career education opportunity

Six tips on how to be a semi-decent agency partner

Identifying a shared belief between a brand and its biggest believers is key, according to Rethink’s Aaron Starkman.

WardRobesshirt

2017 Strategy Awards: The Starlight Foundation’s new clothes

Hospitalized kids wore their personalities with custom gowns made by Canadian designers.

scam

2017 Strategy Awards: The ASC plays the role of a trickster

The team lured people to a fake investment seminar to raise awareness about investment fraud.

Notes

2017 Strategy Awards: Take Note pens a digital love story

The Toronto store reminded people of the power of notes through a handwritten tale of love.

SICK

2017 Strategy Awards: SickKids takes back the fight

The campaign showed SickKids as a “performance” brand, taking on the biggest challenges in child health.