Pharmaceuticals

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Drug Free Kids sends the Pill Fairy for your meds

The non-profit takes a more light-hearted and actionable approach to get parents to discard expired or unused pills.

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Health Canada proposes additional pharma rules

Focused on opioids, the regulations also come with a platform to educate Canadians on health marketing more broadly.

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McCann Canada reorganizes health practice

The agency integrates healthcare communications and pharmacy marketing ahead of a planned launch in Montreal.

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Fisherman’s Friend is telling a few tall tales

The brand is bringing the focus back to imagery of fishermen and trawlers to talk about why its product works.

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Roche flips Diabetes Awareness Month upside down

The brand is sourcing stories from patients to raise awareness about a new product.

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Betadine tackles sore throats by gargling

The antiseptic brand is promoting two new products by focusing on catching cold and flu symptoms early.

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Consumers have high hopes for health tech

Havas’ Prosumer Report shows people are looking to new sources for healthcare innovation.

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People think brands should help them live healthier lives

A new Havas report also points out a number of areas where pharma companies can work on improving trust.

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Arrivals + Departures launches healthcare division

Led by industry vet Richelle Colbear, A+D Health aims to bring an integrated offering to a changing category.

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Why Pfizer unified its couponing initiatives

The “Healthy Savings” program promotes all of the company’s consumer brands under a single, data-driven umbrella.

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Centrum gives you a little encouragement

How a “Tiny Trainer” is helping the vitamin brand get a message of convenience to a younger audience.

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How Tylenol is reintroducing itself to Chinese Canadians

The lead-up to Chinese New Year offers a chance to connect with consumers who might not recognize a familiar brand.

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Rexall celebrates #12DaysofHacks

A social influencer campaign saw Toronto DIYers make holiday crafts using the store’s private label products.

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Jamieson gears up for cold and flu season

The health products brand takes a cross-product approach to boost business impact.

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JLABS finds a foothold with diversity

How Johnson & Johnson’s innovation lab has differentiated itself in the growing healthcare startup space.