Pharmaceuticals

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Centrum gives you a little encouragement

How a “Tiny Trainer” is helping the vitamin brand get a message of convenience to a younger audience.

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How Tylenol is reintroducing itself to Chinese Canadians

The lead-up to Chinese New Year offers a chance to connect with consumers who might not recognize a familiar brand.

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Rexall celebrates #12DaysofHacks

A social influencer campaign saw Toronto DIYers make holiday crafts using the store’s private label products.

Jamieson

Jamieson gears up for cold and flu season

The health products brand takes a cross-product approach to boost business impact.

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JLABS finds a foothold with diversity

How Johnson & Johnson’s innovation lab has differentiated itself in the growing healthcare startup space.

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McKesson launches the ‘pharmacy of the future’

A new app aims to help pharmacists provide the personal care that an aging, tech-savvy population is looking for.

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Cossette Health joins forces with Highline Beta

The partnership looks to support the evolving model at the agency’s health-focused division.

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L’Oreal acquires three skincare brands from Valeant

The beauty giant expands its skincare portfolio as the Laval-based pharma company attempts to shrink its debt.

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Advil displays its feats of strength

A new campaign for Cold & Sinus opts to focus on the power of the product instead of the struggles of illness.

WakeUpRooser

Wake-Ups has mass market dreams

The caffeine pill brand returns to advertising after 65 years with new videos and a rooster roaming the streets.

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London Drugs makes a loyalty play

After years of research, the pharmacy has launched a program tailored to customer purchases and behaviour.

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Retail growth stays ‘warm’ in Q2

As sales cool slightly, analyst Ed Strapagiel says the outlook for the rest of the year is “good, but not great.”

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Robax explores its backstory

A new campaign for the back pain brand uses puppets on a stage to empathize with its target’s suffering.

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Inside Cossette’s new health division

In addition to integrated advertising, Cossette Health looks to guide clients through innovation with an accelerator.

Johnson & Johnson Innovation-Johnson & Johnson Innovation Opens

Johnson & Johnson brings innovation lab to Canada

JLABS @ Toronto will provide 22 life sciences start-ups with the space and resources to grow.