Pharmaceuticals

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JLABS finds a foothold with diversity

How Johnson & Johnson’s innovation lab has differentiated itself in the growing healthcare startup space.

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McKesson launches the ‘pharmacy of the future’

A new app aims to help pharmacists provide the personal care that an aging, tech-savvy population is looking for.

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Cossette Health joins forces with Highline Beta

The partnership looks to support the evolving model at the agency’s health-focused division.

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L’Oreal acquires three skincare brands from Valeant

The beauty giant expands its skincare portfolio as the Laval-based pharma company attempts to shrink its debt.

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Advil displays its feats of strength

A new campaign for Cold & Sinus opts to focus on the power of the product instead of the struggles of illness.

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Wake-Ups has mass market dreams

The caffeine pill brand returns to advertising after 65 years with new videos and a rooster roaming the streets.

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London Drugs makes a loyalty play

After years of research, the pharmacy has launched a program tailored to customer purchases and behaviour.

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Retail growth stays ‘warm’ in Q2

As sales cool slightly, analyst Ed Strapagiel says the outlook for the rest of the year is “good, but not great.”

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Robax explores its backstory

A new campaign for the back pain brand uses puppets on a stage to empathize with its target’s suffering.

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Inside Cossette’s new health division

In addition to integrated advertising, Cossette Health looks to guide clients through innovation with an accelerator.

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Johnson & Johnson brings innovation lab to Canada

JLABS @ Toronto will provide 22 life sciences start-ups with the space and resources to grow.

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This watched pot will boil

We look at the marijuana industry’s high hopes for new regulations and how three producers are preparing their brands.

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Anderson DDB wins Rexall

After a lengthy competitive review, the health-focused arm of DDB will be AOR for the retailer.

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What’s in a name?

Pfizer is putting its signature on one of its top products to let consumers know what separates it from the rest.

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Allegra finds a point of differentiation

The brand is changing creative gears with a new campaign that focuses on what allergy sufferers could miss out on.