Shopper Marketing

Strawberry Lemonade

Beefeater tickled Pink with new launch

Corby brings its strawberry spirit to Canada as the market for gin grows.

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Retail as a community hub

The strategy behind investments Staples, MEC and Indigo have made to create more experiential stores.

Vermont

Canadian Tire’s fancy new range

The retailer is pushing a premium BBQ selection to grow its share of the market and further its exclusive brand strategy.

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Loblaw’s Optimum-ized digital ad approach

How the grocer’s entry into the media space is made more enticing by the promise of first party loyalty data.

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Mintel shines spotlight on cheese consumption

Report highlights how brands can appeal to millennials.

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McCormick partners with Tasty on millennial-friendly spice blends

The brand has launched the line based on insights from BuzzFeed’s food vertical.

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Small brands make big push

According to Nielsen data, growth is coming from outside of Canada’s top 20 brands.

Bonduelle Fresh Picked Greek Inspired Salad with Chicken

Bonduelle adds Canadian salad line with tech innovation

Plant-based food maker goes protein with new salads and seal technology.

Unboxed-market

The future shopper is now

Profiles of three different consumers that are shaping the shopping landscape (and how retailers are meeting their needs).

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Clif throws hat into the ring with new smoothie bar

Organic food and drink maker unveils energy bar flavour at Toronto boxing event.

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H&M Canada taps Chinese social media

Fashion retailer announces partnership with app giant Wechat with mall events.

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Ferrero Rocher gets squirrely again with bunny-less Easter

Chocolate maker expands on Easter squirrel point of sale with new smaller size.

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What’s New in Retail study highlights grocery innovators

Euromonitor report picks three grocers from around the globe that are enhancing the customer experience and disrupting existing formats.

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MorningStar Farms ready to veg out

Popular veggie burger maker brings U.S. offerings to Canada.

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What new products are exciting consumers?

The 2019 Product of the Year winners represent what Canadians deem to be the most innovative and appealing.