Shopper Marketing
Canadian Tire expands click-and-collect options
The retailer is testing automated ways for customers to pick up online orders in store.
Leon’s expands e-commerce strategy with Shopify
The furniture retailer is creating an AR-driven shopping experience as it moves its sites to the platform.
Agropur launches dairy accelerator
The brand is using the lab to innovate around its products, as well as the way people consume dairy.
Long live the (digital) beauty regime
Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.
The New Establishment: Aidan Shankman brings Tim’s to life in the grocery aisle
Tim Hortons’ 27-year-old senior manager of marketing operations was key to bringing the QSR brand to the grocery space.
Chudleigh’s apple pies now in freezer aisles
The family-owned farm has expanded its signature bakery products to grocery stores across Ontario as demand grows.
Mastermind Toys rolls out Perks for loyal shoppers
The toy store chain has unveiled its first-ever loyalty program with a focus on personalized perks.
IKEA Canada launches TaskRabbit in-home assembly
The new on-demand service is the latest in the furniture retailer’s strategy to become a pure omnichannel brand.
Casillero del Diablo gets spooky for Halloween
The Chilean alcohol brand is using bottle neck ties as a part of its in-store promotions during the busy period.
Well Told Health begins large-scale retail expansion
To support its debut in Rexall stores, the Canadian health brand has hired a retail marketing and commercial director.
Shopper Innovation Awards deepens its activation lens
The awards recognizing the best in shopper marketing gets a new name, categories and co-chairs.
Yogen Fruz Pinkberry encourage yogurt lovers to #FeedYourBrain
The Brain Project adds in-store activations to raise funds for brain research.
Rabba Fine Foods undertakes its first major store redesign
The pilot store was unveiled in Etobicoke and will examine the possibilities for future concepts.
Is there a gap in how halal consumers are served?
With a growing Muslim population in Canada, a study by Nourish Food Marketing shows an ongoing missed opportunity.
Tetley launches first vitamin and mineral fortified teas
The beverage brand is trying to move away from its legacy line of orange pekoe into health-focused specialty teas.
