Shopper Marketing

Superstore

Real Canadian Superstore reestablishes its roots

Loblaw continues putting weight behind its discount banners, this time focusing on Western Canada.

sobeys

Sobeys serves up new ready-made meals

The retailer targets the time-strapped with a new in-store offering and complementary digital campaign.

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How Guru Energy is taking on the mainstream

The organic-focused Quebec player is innovating with ingredients to take on the Red Bulls of the world.

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Instabuggy evolves its pricing

The grocery delivery company aims to eliminate markups and offer a flat delivery fee structure.

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Coca-Cola adds to Sprite portfolio

A new flavour in Canada is part of the brand’s efforts to increase investment targeting teens and millennials.

Mercedes-Benz Canada Inc--Mercedes-Benz Canada opens new retail

Mercedes makes its next lifestyle retail play

The luxury auto brand adds a second location in its dealership-complementing store strategy.

JonGott

Giant Tiger expands its ‘fashion house’ approach

Menswear is the next venture for the value-focused retailer as it continues to grow.

toyotatobii

What do car buyers pay attention to in the showroom?

An eye-tracking study reveals some insights into which promotional materials and parts of the vehicle draw in consumers.

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Handled bets on demand for personal shopping

The new mobile-based company aims to be a cheaper alternative to existing services.

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Inside Walmart Canada’s e-commerce expansion

From Marketplace to voice, Rick Neuman lays out why some of the retailer’s recent announcements matter.

CROSSMARK Mark-Ayer

Crossmark names new Canadian president

Former Kraft Heinz VP Mark Ayer takes the helm of the CPG-focused sales and marketing company.

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‘Zero-waste’ grocery store opens up in Ottawa

From in-store to online, how Nu Grocery’s founder aims to make the shopping experience simple for newbies.

Nature

Nature’s Path raises its packaging bar

The organic CPG co has changed the look of its energy bars, leaning into its more recognizable name.

Filet de 5 pointes OKA L'Artisan

Oka ventures further into snacking

The cheese brand adds to its individual portion pack options ahead of back-to-school.

Browns

Sneakers are the star in Browns’ new push

A wide range of faces are also at the core of a rare mass campaign from the footwear retailer and Adidas.