Shopper Marketing

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Infographic: Where loyalties lie

Plus, how does routine factor into purchase behaviour?

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Stella Artois thinks inside the box with Chef’s Plate

The meal kit delivery company looks to appeal to summer hosts with a new brand partnership.

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Metro buys into meal kit company

The grocer acquires a majority stake in Montreal’s MissFresh, getting into an emerging category.

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How Hershey is making baking a summertime affair

A Toronto pop-up also serves as a way to drive awareness of non-traditional Chipits flavours.

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American cult beauty brand Glossier launches in Canada

The brand built on Instagram and peer-to-peer recommendations has come north.

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Weston shakes up the bakery with Dave’s Killer Bread

The organic brand now has national distribution in Canada, with its marketing strategy playing on its edgier side.

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Match adds shopper marketing leadership

The shop taps longtime General Mills marketer Brian Kittelson for a newly created role.

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Demand delivery: your consumer demands it (column)

PepsiCo’s Nancy Rooney on driving loyalty as the path-to-purchase shifts.

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Nature’s Way makes a play for grocery aisles

With big chains looking for more supplements, Nature’s Way formulates a new retail plan.

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Creatives’ insights: The heart behind ‘Cook This Page’

Leo Burnett’s Anthony Chelvanathan on the perseverance and passion it took to create (and revive) the IKEA campaign.

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MEC charts a path outside

A new platform aims to introduce new customers to the outdoor-focused retailer and move them down the funnel.

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Food for thought on Canadians’ meal habits

A new Dalhousie study breaks down how we eat and with whom.

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Sobeys highlights its ties to the community

Giant Adirondack chairs help Atlantic Canadians talk about why their local store is important to their towns.

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A note for Shopper Marketing Report readers

We’re taking a brief break for Cannes but we’ll be back in action in July.

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Farm Boy ‘bullish’ with expansion plans

The retailer is set to open its first Toronto store, aiming to be a more affordable fresh food offering.