Shopper Marketing

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The scoop on Baskin-Robbins’ deal with Netflix

The chain teamed up with the streaming service to turn its store into a Scoops Ahoy ice cream parlour from Stranger Things.

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Inabuggy uses AI to fight big guys in grocery delivery war

The Canadian company taps tech to compete against American giants like Instacart and Amazon.

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Q&A with Metro’s Nancy Modrcin

Outgoing VP of marketing says in-store displays not dead despite digitization.

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Coca-Cola hopes to drain threes with Raptor mini-cans

CPG releases limited edition Sprite and Coke mini cans to celebrate big win.

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Unilever dances to a different tune in Quebec

Unilever promotes shampoos with EDM, local influencers and Jean Coutu.

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Doritos suits up for superhero activation

Brand asks Torontonians to test their fear of spiders in new activation.

Canadian-shopper

Canadian vs American shoppers

Brandspark finds we think differently about value, trust and innovation.

SKITTLES

Skittles temporarily ditches its rainbow colours

The brand wants the focus to shift to “the only rainbow” that matters, part of a range of Pride activities in Canada.

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The skinny on plant-based protein consumers

A new report from Field Agent explores the meat reducer phenomenon.

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Fresh City acquires The Healthy Butcher

The subscription grocer is on a growth spurt as it picks up the popular fresh food brand.

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How MissFresh is driving distribution through Metro

The meal kit company is expanding its reusable box program inside the retailer to curb single waste packaging.

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Yellofruit heats up frozen dessert space

The brand is entering Loblaws banners with its dairy-free product and aims to stand out.

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IGA brings tattoos to life with AR

Sid Lee used Facebook features families already know to make engaging with a charitable campaign as simple as possible.

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Mobile strategies at retail

At this year’s Store conference, panelists from Walmart, FGL Sports and Holt Renfrew discuss the integration of mobile in store.

CMO Research

Gen Z expect more from in-store

A Nielsen study commissioned by American Express Canada looks at the youth cohort’s shopping expectations.