Shopper Marketing

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Notes on the Store of the Future

Using health and ethnic aisles as a blueprint to design stores by customers instead of product.

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A micro-store and meal kit kiosk arrive at Longo’s

The many new retail formats say a lot about how the grocer is catering to time-starved, health-driven and eco-conscious consumers.

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Danone adds two plant-based food SKUs

The company has launched new dessert and yogurt alternatives, placing them inside dedicated freezers in the natural food aisle.

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Bloom mattresses pop up at Walmart

The Sleep Country mattress-in-a-box brand made appearances inside two of the retailer’s stores in the lead-up to back-to-school.

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High awareness, but low trial of plant-based foods

Angus Reid finds that while 95% of Canadians are aware of meat alternatives, only 39% have actually tried them.

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Stops, Starts, Changes at Metro, Sol, Astro and Zellers

Saying a final goodbye to an iconic retailer and welcoming new delivery programs, alcohol regulations and dairy product formats.

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FreshCo expands Chalo! grocer to B.C.

The Sobeys banner expands to new markets as it looks to reach a growing South Asian population.

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Coca-Cola’s specialty sodas pop up outside the pop aisle

The beverage behemoth is intentionally ‘hiding’ its new craft, glass bottle offerings ‘in plain sight.’

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Canada Dry boogies with Bollywood Picnic

The soda brand rolled out an in-store contest to appeal to South Asian consumers as part of an ongoing multicultural strategy.

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Dempster’s waves the flag as part of redesign

The baked goods maker is using refreshed packaging as an opportunity to tout its new “Made By Canada” positioning in stores.

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Trix cereal is back… for good

A shopper program and a old-timey grocery pop-up is supporting the General Mills cereal, which is being revived after a long absence.

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IKEA Canada changes approach to its catalogue

The retailer ends home delivery, making it available only online and in-store, adopting a strategy around multiple launches focused on experiential and loyalty.

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Spread ‘Em looks to spread in Ontario

Distribution with Fortinos and Longo’s comes amid greater acceptance of dairy-free cheese.

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Natrel brings mochi ice cream to the masses

The Agropur-owned brand is the latest big company to bring its twist on the bite-sized sweet treats to Canadian grocery stores.

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A Kit Kat store is coming to Canada

The confectionary is bringing a permanent version of its experiential DIY store to Toronto in an effort to premiumize the brand.