Shopper Marketing

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Is your loyalty program satisfying your customers?

Bond Brand Loyalty’s annual study reveals how brands can improve engagement and happiness with their programs.

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Assembli builds a healthier dining option

A new fast-casual format and single-price model aims to shake up what diners have come to expect from a pizza place.

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French’s and Polar Ice shake up the Caesar

How the brands are using their Canadian roots to their advantage for a retail partnership.

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Infographic: A glimpse into the smart mirror

Are Canadians ready for the next new tech more retailers might bring to the table?

KFChands

Experience-based retail

Here are three clever executions from the physical world to keep shoppers coming to stores.

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Buying online, by the numbers

BrandSpark’s study breaks down the state of ecommerce in Canada.

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The future of shopping: Less friction, more transactions

From payment to scanning as you shop, customers demand a smooth experience.

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The future of shopping: Striving for personalization

In part four of our series, we delve into how brick-and-mortar is taking on online shopping.

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Nestle freshens up its frozen portfolio

The company tackles a declining category with a new, more “elevated” brand.

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Inside Ace Bakery’s new brand launch

River Road Bakehouse aims to bring artisanal breads to more retailers and convenience-minded shoppers.

NoFrills

No Frills’ no-nonsense strategy

The Loblaw banner takes on the “discount renaissance” with a new mass campaign.

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Crispy Minis breaks up the day

Driven by insights around its taste, the PepsiCo brand turns to experiential to drive trial.

ZeroWaste

The future of shopping: Trimming the (packaging) fat

In part three of our series, we look at brands conquering waste with new formats.

Dollar Shave Club

Small is the new big (and big is the new small)

TracyLocke’s Craig Jenkins on how niche is king, and how marketers can join the party.

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The future of shopping: Grocery robots and flowers by mail

In part two of this series, we explore the not-so-distant future of pick-up and delivery.