Shopper Marketing
Who won at the 2018 Shopper Innovation Awards?
Cossette and Ogilvy took home Grand Prix honours at the gala highlighting the best in shopper marketing.
Nescafe mimics the coffee shop
The brand is taking on its biggest competitor by masquerading as a cafe in grocery stores across the country.
Sabra’s fresh repackaging
Through a redesign and sampling efforts, the hummus brand is appealing to consumers looking for more real ingredients.
How Air Miles plans to win loyalty
The LoyaltyOne company joins other players that have expanded or formed new programs in recent months.
Moosehead aligns its brands
The beer co. has repackaged its four product lines to create more consistent branding.
Coca-Cola strengthens its sports drink portfolio
Vitaminwater Active and Powerade Zero are added to the product mix, with the company rolling out integrated campaigns for each.
Inside the M&Ms ‘Flavour and Fun Shop’
The confectionery brand adds an experiential touch to engage consumers with its “Flavour Vote” campaign.
Boreal beer shop a conduit for innovation
With its natural elements and local merchandise, the Quebec brewery’s first store serves as an extension of the brand.
Canadian Tire to launch new rewards program
The retailer hopes the flexibility of earning points at multiple stores will help Triangle Rewards appeal to a wider demographic.
Pizza Hut introduces Hut Rewards
Data from the loyalty program will help the restaurant personalize its marketing campaigns.
General Mills runs character-themed sock promotion
A national in-store program leverages popular mascots from the CPG co’s biggest cereal brands.
BrandSpark reveals its best new products for 2018
The market research firm finds which products Canadian consumers value most and what’s driving trial.
Tim Hortons to invest $700 million in store renos
The announcement comes amid a recent slowdown in sales for the RBI-owned restaurant chain.
Kinetic hires former Michael Kors exec
Damon Sloane joins the design and tech firm in a role focused on helping clients drive retail innovation.
Who’s in the running for a Shopper Innovation Award?
The jury has picked the finalists for this year’s awards program, with the winners announced on April 30.
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