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Shopper Marketing

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Baskin-Robbins brings delivery through UberEats

For National Ice Cream Month, the retailer launches a partnership with the app to have its products sent to customers’ doors.

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Canadian retail hits slowest growth trend in three years

All major retail sectors appear to be suffering the same fate, according to a recent analysis of Statistics Canada data.

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New Product Spotlight: A&W serves a buzz-worthy veggie burger

Plus, Moosehead pushes sparkling water and Bertolli sauce hits Canadian shelves.

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Laline opens shop in Canada

The Israeli bath and body brand is looking to educate consumers on its products ahead of launching ecommerce operations.

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Banking on enterprise loyalty

Bond Brand Loyalty’s Sean Claessen on why marketers should step outside the norms of what programs traditionally offer.

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New Product Spotlight: Red Bull goes organic

Plus, P&G creates a natural baby line with a focus on quality and Le Chateau launches a new body-positive collection.

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Cadillac Fairview to expand loyalty pilot project

The mall operator’s ‘Feel the Love’ program combines retail promotions with exclusive experiences and services.

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Adidas Canada appoints head of ecommerce

Prashant Ramesh joins the company’s leadership team in Canada with a number of new projects ahead of him.

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How do you improve customer experience?

An AmEx survey shows what tech retailers have tapped to enhance in-store interactions and boost sales.

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Kijiji expands ad options for retailers

The online marketplace adds native ads, performance listings and an expanded pay-as-you-go offering.

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Inside CAA’s community-focused retail approach

The company is creating welcoming environments to host conversations about what it offers members.

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Fire & Flower brings on new VP

The prospective cannabis retailer hires Isaac Watson to lead development of product lines and customer experience.

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ICF Olson hires VP of client solutions

Frank Cristiano joins from SapientRazorfish to drive client satisfaction and new business acquisition.

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Garnier runs Whole Blends pop-up

A series of Toronto activations used sensory experiences to help customers discover the brand’s natural ingredients.

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Why Pfizer unified its couponing initiatives

The “Healthy Savings” program promotes all of the company’s consumer brands under a single, data-driven umbrella.