Shopper Marketing
Is your loyalty program satisfying your customers?
Bond Brand Loyalty’s annual study reveals how brands can improve engagement and happiness with their programs.
Assembli builds a healthier dining option
A new fast-casual format and single-price model aims to shake up what diners have come to expect from a pizza place.
French’s and Polar Ice shake up the Caesar
How the brands are using their Canadian roots to their advantage for a retail partnership.
Infographic: A glimpse into the smart mirror
Are Canadians ready for the next new tech more retailers might bring to the table?
Experience-based retail
Here are three clever executions from the physical world to keep shoppers coming to stores.
Buying online, by the numbers
BrandSpark’s study breaks down the state of ecommerce in Canada.
The future of shopping: Less friction, more transactions
From payment to scanning as you shop, customers demand a smooth experience.
The future of shopping: Striving for personalization
In part four of our series, we delve into how brick-and-mortar is taking on online shopping.
Nestle freshens up its frozen portfolio
The company tackles a declining category with a new, more “elevated” brand.
Inside Ace Bakery’s new brand launch
River Road Bakehouse aims to bring artisanal breads to more retailers and convenience-minded shoppers.
No Frills’ no-nonsense strategy
The Loblaw banner takes on the “discount renaissance” with a new mass campaign.
Crispy Minis breaks up the day
Driven by insights around its taste, the PepsiCo brand turns to experiential to drive trial.
The future of shopping: Trimming the (packaging) fat
In part three of our series, we look at brands conquering waste with new formats.
Small is the new big (and big is the new small)
TracyLocke’s Craig Jenkins on how niche is king, and how marketers can join the party.
The future of shopping: Grocery robots and flowers by mail
In part two of this series, we explore the not-so-distant future of pick-up and delivery.
