Shopper Marketing

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Canadian Tire expands click-and-collect options

The retailer is testing automated ways for customers to pick up online orders in store.

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Leon’s expands e-commerce strategy with Shopify

The furniture retailer is creating an AR-driven shopping experience as it moves its sites to the platform.

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Agropur launches dairy accelerator

The brand is using the lab to innovate around its products, as well as the way people consume dairy.

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Long live the (digital) beauty regime

Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.

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The New Establishment: Aidan Shankman brings Tim’s to life in the grocery aisle

Tim Hortons’ 27-year-old senior manager of marketing operations was key to bringing the QSR brand to the grocery space.

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Chudleigh’s apple pies now in freezer aisles

The family-owned farm has expanded its signature bakery products to grocery stores across Ontario as demand grows.

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Mastermind Toys rolls out Perks for loyal shoppers

The toy store chain has unveiled its first-ever loyalty program with a focus on personalized perks.

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IKEA Canada launches TaskRabbit in-home assembly

The new on-demand service is the latest in the furniture retailer’s strategy to become a pure omnichannel brand.

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Casillero del Diablo gets spooky for Halloween

The Chilean alcohol brand is using bottle neck ties as a part of its in-store promotions during the busy period.

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Well Told Health begins large-scale retail expansion

To support its debut in Rexall stores, the Canadian health brand has hired a retail marketing and commercial director.

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Shopper Innovation Awards deepens its activation lens

The awards recognizing the best in shopper marketing gets a new name, categories and co-chairs.

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Yogen Fruz Pinkberry encourage yogurt lovers to #FeedYourBrain

The Brain Project adds in-store activations to raise funds for brain research.

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Rabba Fine Foods undertakes its first major store redesign

The pilot store was unveiled in Etobicoke and will examine the possibilities for future concepts.

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Is there a gap in how halal consumers are served?

With a growing Muslim population in Canada, a study by Nourish Food Marketing shows an ongoing missed opportunity.

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Tetley launches first vitamin and mineral fortified teas

The beverage brand is trying to move away from its legacy line of orange pekoe into health-focused specialty teas.