Shopper Marketing

Nick Kozak

Who won at the 2018 Shopper Innovation Awards?

Cossette and Ogilvy took home Grand Prix honours at the gala highlighting the best in shopper marketing.

Nescafe

Nescafe mimics the coffee shop

The brand is taking on its biggest competitor by masquerading as a cafe in grocery stores across the country.

SABRA 10oz BBQ TOP VIEW

Sabra’s fresh repackaging

Through a redesign and sampling efforts, the hummus brand is appealing to consumers looking for more real ingredients.

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How Air Miles plans to win loyalty

The LoyaltyOne company joins other players that have expanded or formed new programs in recent months.

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Moosehead aligns its brands

The beer co. has repackaged its four product lines to create more consistent branding.

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Coca-Cola strengthens its sports drink portfolio

Vitaminwater Active and Powerade Zero are added to the product mix, with the company rolling out integrated campaigns for each.

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Inside the M&Ms ‘Flavour and Fun Shop’

The confectionery brand adds an experiential touch to engage consumers with its “Flavour Vote” campaign.

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Boreal beer shop a conduit for innovation

With its natural elements and local merchandise, the Quebec brewery’s first store serves as an extension of the brand.

CANADIAN TIRE CORPORATION- LIMITED-Canadian Tire gives its quint

Canadian Tire to launch new rewards program

The retailer hopes the flexibility of earning points at multiple stores will help Triangle Rewards appeal to a wider demographic.

Pizza Hut

Pizza Hut introduces Hut Rewards

Data from the loyalty program will help the restaurant personalize its marketing campaigns.

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General Mills runs character-themed sock promotion

A national in-store program leverages popular mascots from the CPG co’s biggest cereal brands.

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BrandSpark reveals its best new products for 2018

The market research firm finds which products Canadian consumers value most and what’s driving trial.

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Tim Hortons to invest $700 million in store renos

The announcement comes amid a recent slowdown in sales for the RBI-owned restaurant chain.

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Kinetic hires former Michael Kors exec

Damon Sloane joins the design and tech firm in a role focused on helping clients drive retail innovation.

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Who’s in the running for a Shopper Innovation Award?

The jury has picked the finalists for this year’s awards program, with the winners announced on April 30.