Shopper Marketing

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Behind Toys “R” Us and Mattel’s retail partnership

How the toy retailer and toy manufacturer have worked together to ring in Barbie’s 60th.

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Male grooming is booming

Brands, from global giants like L’Oreal to start-ups like Consonant, are marketing more to men. And it’s starting to pay off.

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Putting a new lens on smart glasses

Why North believes sleek styles and boutiques can help drive interest in a moribund tech product.

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The Shopper Innovation + Activation Awards shortlist

The best in shopper marketing and activation programs will be awarded at a gala on April 29.

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Canadians’ spending habits across provinces

Nielsen study highlights FMCG spending across the country, as well as the growing influence of discount retailers.

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What can CPG learn from the Kraft Heinz nosedive?

Retail expert Tony Chapman and marketing professor Ken Wong discuss the challenges faced by brands across the grocery board.

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6Degrees appoints head of experiential and packaging

Warren Paisley has joined the retail agency to handle needs on both sides of its business.

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NexTech launches AR ‘try-on’ tool

A new service allows any retailer to integrate virtual trial features to their e-comm platform.

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Cannabis retailers find their way into Ontario market

High Tide, Spirit Leaf and Choom have established agreements with the government’s lottery winners.

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Consumers demanding more ethical consumption

A report from Nourish Food Marketing shows how waste-reduction trends align with concerns about diet and convenience.

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Tilray to acquire Manitoba Harvest

The licensed producer is extending into a new category by acquiring the hemp-based food company.

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Aurora promotes ‘dried flowers’ this Valentine’s Day

The first in-store promotion for the AltaVie brand aims to give couples the chance to explore cannabis intimacy.

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Rexall brings M&M to its frozen aisle

The drug store is diversifying its food offering while giving the Food Market access to urban customers.

Partners

CloudRaker acquires ASK Marketing

The agency bolsters its retail capabilities by acquiring the Montreal-based trade marketing and retail logistics company.

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What are Canadians’ favourite new products?

BrandSpark’s awards program shows that health, effectiveness and convenience influence shoppers to try new goods.