Shopper Marketing

Burt's Bees

Burt’s Bees’ natural cosmetics fly into Canada

The health and beauty brand worked with retailers on custom displays to help new products stand out in a crowded category.

Retail

What’s shaping packaging in 2018?

From reducing waste to clean labeling, here’s what Mintel predicts for the year ahead.

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Balzac’s gets into events with visual refresh

The roaster’s newest cafe will double as an event space to diversify its business beyond just “great coffee.”

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Swiss Chalet tests millennial-friendly concept store and menu

How a renovated Barrie location fits into the restaurant’s plan to attract diners outside its typical 55-plus customer base.

lushstore

Where do consumers like shopping most?

Leger finds a few surprising retailers have a higher-ranked in-store experience than their bigger, more established competition.

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Parasol diapers arrive in Canada

The brand will use style to appeal to millennial parents, but faces stiff competition in a saturated market.

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Rexall celebrates #12DaysofHacks

A social influencer campaign saw Toronto DIYers make holiday crafts using the store’s private label products.

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TracyLocke unveils new omni-channel practices

The services are meant to help brands harmonize in-store and digital offerings and deliver more personalized experiences.

cannabis

British Columbia opts for hybrid cannabis retail model

Both private and public storefronts will be permitted to sell legalized cannabis.

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Nominate the next Retail Innovator of the Year

Today is the entry deadline for retailers that have seen success after transforming their customer experience.

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Dainty unveils new packaging

In addition to new anniversary-themed packaging, the brand is working with a chef to position rice as an everyday food.

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Loblaw gives time-strapped shoppers new options

Delivery and subscription loyalty options complement already existing programs and encourage more cross-channel shopping.

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Most of Canada will shop Black Friday sales

A poll from SurveyMonkey shows consumers will take advantage of a mix of online and in-store deals.

GreenhouseJuice

Why everyone is copying Greenhouse Juice

The company built a brand in a new category by investing in smart production, premium packaging and home delivery.

SIA

Meet the 2018 Shopper Innovation Awards jury

Here are the industry experts who will judge the most creative and innovative work in Canadian shopper marketing.