Shopper Marketing

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Culcherd enters Pusateri’s with new products and packaging

The plant-based dairy alternative touts eco-friendly packaging and probiotic cultures.

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Chimp Treats gives Nicecream a nice rebrand

From Shopper Marketing Report: The health food brand has launched new packaging alongside plans to expand into Europe.

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Sobeys puts eggs in Smart Cart basket

The grocer gives the skinny on how it will pilot the first-ever intelligent shopping cart in Canada.

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‘Not’ a Wine Shop pop-up uncorks in Toronto

The Living Vine gets the word out about private imports and LCBO Destination Collection varieties.

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Tribute: Danone’s purpose-driven ethos

As the CPG co. celebrates a century in what has become a very competitive category, it is once again reinventing the formula.

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P&G supports BrandSpark’s Shop for the Cure

The fundraising program gives back to the Canadian Cancer Society when shoppers buy from the CPG co and partner brands.

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Hershey creates condo-friendly Halloween

The chocolate brand looks to forge new Halloween traditions where trick-or-treating is frequently verboten.

29Rooms: Expand Your Reality Toronto Tour Opening Night

DavidsTea brews up partnership with Beau’s

From Shopper Marketing Report: The brewery releases tea-infused suds in grocery stores, LCBOs and depanneurs.

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Metro private label products get a redesign

The grocer teamed up with Pigeon for a design competition to reboot two Irresistibles beverages.

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Ontario gets Nude in October

The vodka brand will debut in the LCBO this month, tapping into the growing low cal, low sugar trend.

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Nom Noms World Food comes to Pusateri’s

The brand’s on-the-go meals make their GTA debut with sampling, ghost kitchens and food carts.

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Stella Artois gets immersive, again

The brand is activating at Refinery 29′s made-for-Instagram 29Rooms event to get people to pair its beer with food.

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Gen Z Canadians less keen on green than Americans

U.S. consulting firm A.T. Kearney also finds that young Canadians are more forgiving of bad retail experiences.

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Frank’s RedHot suits up with the NFL for “homegating”

From Shopper Marketing Report: The partnership honours 100 seasons with packaging, prizes and game food pairings.

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Iron Vegan looks to pump up the plant-based category

How the supplement maker is aiming to reach a broader audience of athletes looking for alternative protein sources.