Shopper Marketing
Infographic: Where loyalties lie
Plus, how does routine factor into purchase behaviour?
Stella Artois thinks inside the box with Chef’s Plate
The meal kit delivery company looks to appeal to summer hosts with a new brand partnership.
Metro buys into meal kit company
The grocer acquires a majority stake in Montreal’s MissFresh, getting into an emerging category.
How Hershey is making baking a summertime affair
A Toronto pop-up also serves as a way to drive awareness of non-traditional Chipits flavours.
American cult beauty brand Glossier launches in Canada
The brand built on Instagram and peer-to-peer recommendations has come north.
Weston shakes up the bakery with Dave’s Killer Bread
The organic brand now has national distribution in Canada, with its marketing strategy playing on its edgier side.
Match adds shopper marketing leadership
The shop taps longtime General Mills marketer Brian Kittelson for a newly created role.
Demand delivery: your consumer demands it (column)
PepsiCo’s Nancy Rooney on driving loyalty as the path-to-purchase shifts.
Nature’s Way makes a play for grocery aisles
With big chains looking for more supplements, Nature’s Way formulates a new retail plan.
Creatives’ insights: The heart behind ‘Cook This Page’
Leo Burnett’s Anthony Chelvanathan on the perseverance and passion it took to create (and revive) the IKEA campaign.
MEC charts a path outside
A new platform aims to introduce new customers to the outdoor-focused retailer and move them down the funnel.
Food for thought on Canadians’ meal habits
A new Dalhousie study breaks down how we eat and with whom.
Sobeys highlights its ties to the community
Giant Adirondack chairs help Atlantic Canadians talk about why their local store is important to their towns.
A note for Shopper Marketing Report readers
We’re taking a brief break for Cannes but we’ll be back in action in July.
Farm Boy ‘bullish’ with expansion plans
The retailer is set to open its first Toronto store, aiming to be a more affordable fresh food offering.
