Shopper Marketing

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The future of shopping: Grocery robots and flowers by mail

In part two of this series, we explore the not-so-distant future of pick-up and delivery.

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The future of shopping: The changing consumer

In part one of our series, we look at how time spent online is warping consumer behaviour.

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Don’t discount the dollar store, and other lessons

We break down three main takeaways following strategy’s annual Shopper Marketing Forum.

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Honey Nut Cheerios wins 2017 SIA Grand Prix

Cossette’s campaign took the top prize at the Shopper Innovation Awards, while Expedia, Ikea, Doritos and others brought home Gold.

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Shopper Innovation Awards: Ikea hacks delivery pain points

Leo Burnett’s campaigns showed how easy it can be to buy (and move) new furniture.

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Shopper Innovation Awards: When banner ads stalk for good

The Canadian Safe School Network made its point by turning its ads into bullies.

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Retail Innovator of the Year: Sephora

How Canadian investments led the global beauty giant to win over a devoted community.

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Shopper Innovation Awards Grand Prix: The cause effect

General Mills and Cossette take the top prize for Honey Nut Cheerios and “Bring Back the Bees.”

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Shopper Innovation Awards: How to keep it fresh

Molson Canadian and Budweiser found ways to bring winning campaigns back for another season.

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Shopper Innovation Awards: Reframing the issue wins new patrons

World Vision shows off what water can do.

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Shopper Innovation Awards: Reinvention through brick and mortar

The Yellow Pages and Harley-Davidson set up shops to change their brand image.

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Shopper Innovation Awards: Focus-group-generated content

Walmart brought in the real experts to test its Christmas toys.

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Shopper Innovation Awards: Donations with benefits

SickKids and Rethink Breast Cancer offered donors more than the joy of giving.

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Shopper Innovation Awards: How to hijack the holidays

These brands found new ways to stand out during busy periods.

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Shopper Innovation Awards: Two brands are better than one

Partnerships for Expedia, Coke and Interac helped the brands reach their targets.