Zavida Coffee Roasters is marking the holiday season with an LTO advent calendar that showcases its variety of flavour offerings.
Its limited-edition Holiday Advent Calendar is filled with festive single-serve coffees in Keurig-compatible pods for each of the 24 days leading up to Christmas.
“The idea for our Zavida’s Coffee advent calendar came from the desire to merge the magic of the holiday season and the love for exceptional coffee experiences,” says Darlyn Reyes, director of marketing at Zavida. “We crafted a limited quantity in order to explore the curiosity and demand among coffee enthusiasts.”
The calendar is currently selling at select Walmart locations and Reyes tells strategy the product sold out online at the brand’s site in 72 hours.
The advent calendar features fan-favourites such as Hazelnut Vanilla and Crème Brûlée, along with limited-edition holiday blends including Spiced Eggnog, Chestnut Praline and Candy Cane.
According to Reyes, the calendar is a tribute to the childhood joy and excitement that comes with the holiday season and a new way to celebrate different flavour varieties.
In addition to savouring festive flavours, there’s a holiday-themed colouring activity page included with the advent calendar. Buyers are encouraged to show off their creativity and share their favourite flavours with the Zavida community online.
“We wanted to offer a unique and interactive way for coffee lovers to explore the diverse world of flavoured coffee, creating a daily ritual of discovery and delight with 24 different unique flavours that can be enjoyed hot or cold,” Reyes says.
The brand is drawing attention to the LTO with visually appealing retail-ready packaging, earned media, on-pack social media engagement triggers and recipes, and a colouring page to encourage digital engagement. Zavida is also engaging with Walmart’s influencers for the holidays.
The offering follows its tradition of launching LTOs and exclusive flavours during the holidays.
The design of the calendar was done in-house. “We made effort to ensure that every detail reflects the essence of our brand and the experience we want to offer to our customers,” says Reyes.
This month, the brand launched a new six-flavour line of Espresso capsules for Nespresso Original System, promoted through a mix of online and in-store activations, leveraging magazine ads, targeted email newsletters and retail-ready shippers to enhance visibility within the trade industry.
