Sponsored » strategy


The “#RedHatSelfie” campaign for Emirates airline generated more than 1.4 million impressions, covered by the likes of Canadian Living, Elle and The Kit.

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Agency A-List – Citizen Relations doubles down on strategic insight

The PR firm is driving conversation through their strategic approach.

Publicis and their branding division Ove designed Canada Post’s new concept store in Richmond Hill Ontario

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Agency A-List – Publicis bets on data to build brand experiences

How the agency is helping adapt brands to different channels.


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When people get their mail, they get your message

The ritual of retrieving mail creates a valuable opportunity for marketers to better connect with customers and drive action.


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Get your brand welcomed into homes

Six degrees of interaction: direct mail’s power to live on.


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This just in: busting some myths about TV ROI

Cutting TV spend doesn’t have the bottom line impact you were going for – unless business growth, brand consideration and online activity weren’t in your plan.


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Holy sh*t! What about the French markets?

The French Shop’s Martin Archambault on how to ensure an idea conceived in English will perform just as well in La Belle Province.

Sandy Branch

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Sandy Branch: a Starcom MediaVest bellwether

The office manager’s colleagues reflect on her ability to run a smooth ship.


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Out of Home: Right Message, Right Time

As tech innovation ramps up engagement, here’s who’s radically changing the OOH game in Canada.


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Out of Home: Billy Bishop’s digital OOH ecosystem takes flight

There are huge opportunities for advertisers looking to dig into the newly built tunnel that connects Toronto with Billy Bishop airport.


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Out of Home: Astral deepens its consumer connection

The mediaco is rapidly expanding its physical footprint and tech capabilities across Canada, providing marketers with unique reach opportunities.


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Top Media Players

Advertisers have known the importance of consistent branding and messaging for years but with the multitude of platforms available today, finding the right partners to put their cross-platform strategies into action has become their main concern.


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Top Media Players: Rogers

Rogers’ custom content programs use the company’s professional expertise to take brands beyond platforms to very specific audiences, to drive conversations and deliver results for advertisers.


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Top Media Players: Extreme Reach

The Extreme Reach video convergence platform enables advertisers to activate, measure and optimize digital video and TV advertising together, and provides the transparency that ensures no ad placements are wasted.


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The Agency A List – Big Creative Ideas

Thinking differently is an effective business strategy. What does it take to take the Agency A-list? Check out lessons from Zulu Alpha Kilo, North Strategic and Taxi.


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The Agency A List – North Strategic: The connection agency

How do you become a creative powerhouse and award-winning PR firm in four short years? Just ask North Strategic.