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Anomaly

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Agency A-List – Anomaly’s unique strategy

The Toronto shop is different. And that’s its key appeal.

In a spoof of bottled water advertising, the World Vision campaign aimed to educate consumers about the importance of water among those who struggle to access it.

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Agency A-List – KBS’ tech-savvy approach

The agency is focusing on new platforms, while reminding brands that there’s a person at the end of the communication.

CIBC mascot Percy the penguin gets a checkup and helps show Canadians all the ways the bank can fit their lives.

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Agency A-List – Juniper Park\TBWA: The home of disruption

The agency drives growth and defies conventions.

The new state-of-the-art newsroom allows the shop to monitor and track multiple social campaigns at once.

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Agency A-List – Veritas’ re-emergence strategy

Focusing on innovation, the PR firm has risen from the post-Target collapse, coming back stronger.

From left to right: Karine Courtemanche, president Jeff Berry, Managing Director, Touché Toronto Alain Desormiers, CEO and founder.

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Agency A-List – Touche!’s strategy couples tech innovation and creativity

With data at the core, the media agency helps its clients to move more nimbly.

The “#RedHatSelfie” campaign for Emirates airline generated more than 1.4 million impressions, covered by the likes of Canadian Living, Elle and The Kit.

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Agency A-List – Citizen Relations doubles down on strategic insight

The PR firm is driving conversation through their strategic approach.

Publicis and their branding division Ove designed Canada Post’s new concept store in Richmond Hill Ontario

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Agency A-List – Publicis bets on data to build brand experiences

How the agency is helping adapt brands to different channels.

mail

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When people get their mail, they get your message

The ritual of retrieving mail creates a valuable opportunity for marketers to better connect with customers and drive action.

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Get your brand welcomed into homes

Six degrees of interaction: direct mail’s power to live on.

thinktv1

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This just in: busting some myths about TV ROI

Cutting TV spend doesn’t have the bottom line impact you were going for – unless business growth, brand consideration and online activity weren’t in your plan.

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Holy sh*t! What about the French markets?

The French Shop’s Martin Archambault on how to ensure an idea conceived in English will perform just as well in La Belle Province.

Sandy Branch

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Sandy Branch: a Starcom MediaVest bellwether

The office manager’s colleagues reflect on her ability to run a smooth ship.

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Out of Home: Right Message, Right Time

As tech innovation ramps up engagement, here’s who’s radically changing the OOH game in Canada.

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Out of Home: Billy Bishop’s digital OOH ecosystem takes flight

There are huge opportunities for advertisers looking to dig into the newly built tunnel that connects Toronto with Billy Bishop airport.

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Out of Home: Astral deepens its consumer connection

The mediaco is rapidly expanding its physical footprint and tech capabilities across Canada, providing marketers with unique reach opportunities.