Cutting TV spend doesn’t have the bottom line impact you were going for – unless business growth, brand consideration and online activity weren’t in your plan.
Advertisers have known the importance of consistent branding and messaging for years but with the multitude of platforms available today, finding the right partners to put their cross-platform strategies into action has become their main concern.
Rogers’ custom content programs use the company’s professional expertise to take brands beyond platforms to very specific audiences, to drive conversations and deliver results for advertisers.
The Extreme Reach video convergence platform enables advertisers to activate, measure and optimize digital video and TV advertising together, and provides the transparency that ensures no ad placements are wasted.
Thinking differently is an effective business strategy. What does it take to take the Agency A-list? Check out lessons from Zulu Alpha Kilo, North Strategic and Taxi.
