Adam Luck

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How can Canadian car companies deliver on mobile expectations?

New research provides insight into what car shoppers are looking for.

Man using mobile payments online shopping and icon customer network

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Analytics In The Brave New Customer Experience World

Mobile marketing technology offers opportunities to enhance the customer experience


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We are all equal before a wave. But we can learn to surf it!

Mindshare’s Armin Huska on why mobile must be your main marketing priority.


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Great Expectations: How Retailers Can Keep Up With Canadians on Mobile

IPG Mediabrands’ Matt Ramella on how brands can avoid coming up short.


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Direct mail a ‘power channel’ in the digital age, study finds

Research provides clue as to winning formula: media sequencing matters.


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The key to content: don’t go it alone

When it comes to curating your social channels, co-creation is a powerful way to earn trust.


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Leading marketers tout virtues of Smartmail Marketing

Combining physicality, data and connectivity ‘lightning in a bottle,’ marketer says


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The biggest risk of all: being boring

Brands are exploring the power of storytelling, and so should you.


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Targeting millennials? Start with their devices

As mobile innovation explodes, the challenge for finserv will be to match or exceed expectations.


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Are you connecting with the millennial mindset?

How a new era of PR can revitalize your relationship with those who will shape your future.


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Neuro research confirms direct mail triggers consumer action

118% more attention, 29% higher brand recall than digital advertising, study finds.

Susan Weaver and John Chan, managing directors of Pearl Strategy: "Our clients see us as a partner in their brand strategy and innovation planning process."

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Pearl Strategy and Innovation Design: Converting insights into business growth

The research has been conducted and data collected but how do you translate it into winning strategies? A roster of CPG and retail brands are turning to a duo of veteran insight and innovation execs to spot new opportunities.


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BIMM: Helping clients take the guess out of work

Data-driven creative agency launches SoundCheck to market with greater certainty


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Honouring ideas across the prairies

In the pursuit of being the benchmark for creative recognition, the Ad Rodeo Anvil Awards is expanding its scope.


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Agency A-List – Meet the agencies of the future

Canada’s top creative, media and PR shops are all radically expanding their arsenal of skills to meet brands’ next needs.