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Creative Agencies: Sponsored Supplement

Brilliant ad creative… it isn’t a ‘nice to have’ – it’s a killer competitive edge

Drixoral took advantage of digital billboard capabilities to display real-time, traffic-related messages linking road congestion with nasal congestion. An in-depth analysis of traffic patterns of Toronto, Vancouver and Montreal allowed Astral to pinpoint the most relevant locations for the messages.

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The new OOH front: Dynamic, interactive and immediate

Beacons rolling out across Canada are the latest sign that out-of-home advertising is upping targetability and real-time relevance.

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The new OOH front: Quebecor Media Out of Home takes digital to the heart of the action

In the short time that Quebecor Media has been in the OOH business the company has embraced digital technology as a way to redefine urban transit shelters.

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The new OOH front: Astral Out-of-Home drives campaign success with digital technology and new formats

Astral Out-of-Home takes digital technology to street level with augmented-reality in transit shelters.

JUICE Mobile's proximity marketing network is being built to enable advertisers to communicate with consumers via push notifications. Messages are sent to mobile devices through beacons placed on traditional OOH structures like billboards and bus shelters, as well as newspaper stands, garbage cans and power lines. The data collected from these opt-in notifications will help advertisers drive consumers into stores and use the information to benefit future campaigns.

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The new OOH front: JUICE Mobile technology to provide the missing link between mobile and OOH media

JUICE Mobile moving into new territory with a cross-country proximity marketing beacon network to bridge the gap between mobile and OOH advertising.

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Programmatic 2.0 – Big brands spur momentum

With advertisers like Procter & Gamble throwing their weight behind automated buying, others are sure to follow.

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SourceKnowledge enables brands to reach cord-cutters and binge watchers

PwC projects annual online video ad spend to grow over 30%. Some of Canada’s top media platforms explain why the dollars are following consumers online.

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AOL amps up its content arsenal, programmatic and syndication

PwC projects annual online video ad spend to grow over 30%. Some of Canada’s top media platforms explain why the dollars are following consumers online.

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TubeMogul focuses on tools to drive engagement

PwC projects annual online video ad spend to grow over 30%. Some of Canada’s top media platforms explain why the dollars are following consumers online.

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Globe and Mail’s aggressive video push pays off in upscale audience

PwC projects annual online video ad spend to grow over 30%. Some of Canada’s top media platforms explain why the dollars are following consumers online.

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Why online video ads are outpacing other media spends

PwC projects annual online video ad spend to grow over 30%. Some of Canada’s top media platforms explain why the dollars are following consumers online.

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Harnessing Big Data

Big Data is revolutionizing marketing from the way brands connect with consumers to the need for a new breed of marketers skilled in analytics.

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P2P: Science meets innovation

The future of shopper marketing is here and turning the path to purchase into a multi-lane highway.

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Creative Agencies Winning ROI: The Escalating Value of Creativity

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Premiums & Incentives: Motivate behaviour and reward loyalty

Premiums and incentives are still an important aspect of doing business today due in part to the rise in targeted permission-based marketing and a competitive business marketplace that has put a renewed focus on employee recognition and retention.